PERSUASIVE SPEAKING

WHAT IS PERSUASIVE SPEAKING? Persuade: Persuade: to move by argument, entreaty, or expostulation to a belief, position, or course of action to move by argument, entreaty, or expostulation to a belief, position, or course of action 2: to plead with : urge 2: to plead with : urgeurge A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. The speech is arranged in such a way as to hopefully cause the audience to accept all or part of the expressed view. A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. The speech is arranged in such a way as to hopefully cause the audience to accept all or part of the expressed view.specificgoalspecificgoal

MOST COMMON TYPE We hear and use persuasive speaking in our daily lives, from commercials to school and everywhere in between We hear and use persuasive speaking in our daily lives, from commercials to school and everywhere in between Some Examples include: Some Examples include: Sales Pitch Sales Pitch Political Campaign speeches Political Campaign speeches Convincing your parents to let you stay out past curfew Convincing your parents to let you stay out past curfew Other ideas? Other ideas?

3 TYPES OF APPEALS Ethos / Credibility If you trust the person speaking you are more likely to believe them If you trust the person speaking you are more likely to believe them Example: if your parent or doctor or someone close to you tells you smoking is bad, you would be more likely to listen to them if you trust them. Example: if your parent or doctor or someone close to you tells you smoking is bad, you would be more likely to listen to them if you trust them. Logos / Logic A logical argument uses facts, statistics and numbers to prove their point. A logical argument uses facts, statistics and numbers to prove their point. Example: If I told you smoking leads to 480,000 deaths each year, or roughly 1 in 5 people die from smoking year, this is a logical argument against smoking. Example: If I told you smoking leads to 480,000 deaths each year, or roughly 1 in 5 people die from smoking year, this is a logical argument against smoking. Pathos / Emotion An emotional appeal use empathy and sympathy to win over listeners. Makes the audience FEEL for the speaker. An emotional appeal use empathy and sympathy to win over listeners. Makes the audience FEEL for the speaker. Example: If someone told you a very sad story about their parent died from smoking and lung cancer, their story might move you to listen to them. Example: If someone told you a very sad story about their parent died from smoking and lung cancer, their story might move you to listen to them.

ACTIVITY In groups of Four: 1 person is nominated group leader, In groups of Four: 1 person is nominated group leader, 2 nd person is Ethos, 3 rd person is Logos, 4 th person is pathos 2 nd person is Ethos, 3 rd person is Logos, 4 th person is pathos RED GROUP: Group leader is parent, other students are children asking to stay out late. RED GROUP: Group leader is parent, other students are children asking to stay out late. Blue group: Group leader is Boss- other students trying to ask for raise Blue group: Group leader is Boss- other students trying to ask for raise Green Group: Group leader is a shopping for a car, other students are salesmen Green Group: Group leader is a shopping for a car, other students are salesmen Purple Group: Group Leader is a teacher, students are trying to convince teacher not to give them a test. Purple Group: Group Leader is a teacher, students are trying to convince teacher not to give them a test.

MONROE’S MOTIVATED SEQUENCE 5 STEPS TO ACHIEVE YOUR GOAL 5 STEPS TO ACHIEVE YOUR GOAL 1) ATTENTION 1) ATTENTION 2.) NEED 2.) NEED 3.) SATISFACTION 3.) SATISFACTION 4.) VISUALIZATION 4.) VISUALIZATION 5.) ACTION 5.) ACTION

CONSTRUCTING AN ARGUMENT Create an Awareness of the problem/issue Create an Awareness of the problem/issue First, make sure that the audience knows that the issue exists First, make sure that the audience knows that the issue exists Make a case for the problem/issue is an important one that needs to be fixed/addressed Make a case for the problem/issue is an important one that needs to be fixed/addressed

RAISE AWARENESS This step is your 'listen up' call. To make it effective it needs to grab the audience. It could be any of the following: a startling statement a rhetorical question a quotation a funny story a dramatic story A photograph or other visual aid Consider 'What's in it for me?' while deciding on your attention getter. Why should your audience listen? Is it relevant to them?

GIVE MORE INFO ON THE PROBLEM Create an understanding of the issue/problem Create an understanding of the issue/problem Use data and statistics to illustrate the problem/issue Use data and statistics to illustrate the problem/issue Use testimony, stories (witnesses), examples to connect with your audience (Logos, Pathos, Ethos) Use testimony, stories (witnesses), examples to connect with your audience (Logos, Pathos, Ethos) You can also respectfully address the “other side” of the issue/problem You can also respectfully address the “other side” of the issue/problem

SOLVE THE PROBLEM Offer a solution/plan/action that would address the issue or solve the problem: Offer a solution/plan/action that would address the issue or solve the problem: If you have offered a valid argument, the audience may accept your position and be ready to act. If you have offered a valid argument, the audience may accept your position and be ready to act. Have a valid plan that is logical Have a valid plan that is logical

RESOLVE THE PROBLEM Get the audience to see your solution and understand your point of view: Get the audience to see your solution and understand your point of view: This step relies on your use of vivid imagery to portray the outcome of their action or inaction. They see and feel the pleasure or pain in their imagination. To bring it home to your audience the pictures you provide, the stories you tell, need to be relevant and believable

TAKE ACTION Enactment: Enactment: Get them to act on what you say or the argument you presented Get them to act on what you say or the argument you presented Have them sign a petition, raise their hands, voice agreement, write letters to politicians, etc. Have them sign a petition, raise their hands, voice agreement, write letters to politicians, etc.

ASSIGNMENT You can work alone or with a partner. You can work alone or with a partner. If working alone, you will choose something to try and convince the audience to do or believe If working alone, you will choose something to try and convince the audience to do or believe If working with a partner—you will each present two sides to a topic, and try to convince the audience to side with you If working with a partner—you will each present two sides to a topic, and try to convince the audience to side with you No duplicate topics No duplicate topics Your group will work in class preparing your presentations. Your group will work in class preparing your presentations.

REQUIREMENTS Presentations must be 5-10 minutes long (each speaker should aim to speak for 4-5 mins) Presentations must be 5-10 minutes long (each speaker should aim to speak for 4-5 mins) The presenter/group must have at least 1 Visual Aid (a poster, powerpoint or demonstration) although there is no limit The presenter/group must have at least 1 Visual Aid (a poster, powerpoint or demonstration) although there is no limit QUESTIONS? QUESTIONS?

School Related: Dress Code Uniforms Later start Technology in school a/b schedule Separate schools for boys and girls Age related Lower/raising driving age Texting while driving laws Lower/ raise voting age Lower/Raise drinking age Should students be able to drop out of school before 18 Money related: Raising/lowering minimum wage Do Higher Taxes = better roads, schools, etc.? Fair pay for men and women Shorter work weeks? Longer weekends? Food related: Vegetarian/Vegan GMO foods Antibiotics Organic Should schools sell junk food? Should junk food be taxed higher? Entertainment related: JB vs. 1D Should student athletes get paid? Player penalty’s for domestic violence. Privacy for celebrities or their children Do video game/ or music/ film ratings matter? Political related: Decriminalization of drugs Gay Marriage Equal rights Death penalty Immigration Gun control