Sports and Distribution. What is Distribution? Ability of consumers to gain access to products in a timely and convenient fashion Moving product from.

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Presentation transcript:

Sports and Distribution

What is Distribution? Ability of consumers to gain access to products in a timely and convenient fashion Moving product from producer to consumer via the various channels of distribution

Sports Distribution Issues Stadium as “Place” Sports Retailing Sports Media

Stadium as “Place” Factors include (in general): –New Sports Venue –Large City (population) –Location (Downtown vs. Suburbs) –Atmospherics: –Transportation (Central location) –Local Supporting businesses (Hotels, Restaurants) –employees/sales personnel –clientele –merchandise assortment –promotional activities

Sports Retailing Mix –Selling Tickets Direct or through ticket wholesalers Pricing –Merchandise

Sports Media as Distribution Delivering the Sports Product to Consumers Via Media –TV/Cable –Radio –Newspaper/Magazines Rising Cost of Media Rights Media as a Portion of the Revenue Mix New Trends in Sports Media