Understanding Google Analytics Google Analytics is a free service that has the capacity to empower people like yourselves to get more traffic and more.

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Presentation transcript:

Understanding Google Analytics Google Analytics is a free service that has the capacity to empower people like yourselves to get more traffic and more engagement on your website without breaking the bank. Knowing the basics is as easy as A-B-C A - Acquisition B - Behaviour C - Customers (Audience!)

How Are People Using Your Website? What is a website visit? A better way to look at Bounce Rate There’s no place like home. Or is there? Behavior > Site Content > Landing Pages

How Are People Using Your Website? What is a website visit? A better way to look at Bounce Rate There’s no place like home. Or is there? Behavior > Site Content > Landing Pages

Who are your users? Meet my collection of alter-egos. They wear the trousers in this house. If everyone who goes visitsoutheastengland.com was a 32 year old male using a 1900 pixel wide desktop screen on Chrome then my opinion might matter. Audience > Demographics > Age

How are they finding you? How well are you performing in search? Acquisition > Search Engine Optimisation > Queries and finally…. The little trick you need to know for all banner ad and newsletter promotion Acquisition > Campaigns > All Campaigns &utm_campaign=SummerSpecialOffer

How are they finding you? If you build it, will they come? How well are you performing in search? Acquisition > Search Engine Optimisation > Queries and finally…. The little trick you need to know for all banner ad and newsletter promotion Acquisition > Campaigns > All Campaigns &utm_campaign=SummerSpecialOffer

Understanding Google Analytics Google Analytics is a free service that has the capacity to empower people like yourselves to get more traffic and more engagement on your website without breaking the bank. Knowing the basics is as easy as A-B-C A - Acquisition B - Behaviour C - Customers (Audience!)