Social Media as a Means of Marketing KKL-JNF Insights into present German online strategy WMC Tel Aviv January 2015 – Sarah Olbert

the challenge increase KKL page ranking in google lower anti-KKL results generate more traffic to main website the goal German KKL google search gave little info on KKL and negative results like „KKL-Machenschaften“ (similar to „Stop the JNF“) in the first results.

Achieve this through several websites share valuable content trought all channels increase traffic to our main website raise high profile increase interactivity: newsletter subscriptions, attendance at events increase online donations

What we don‘t want Google picture seach: kkl

What we do want Google search: israel kongress kkl

Status quo–what we have already valuable content in elaborate print media with no visibility in online world Domains

Various Webpages KKL Main Website KKL Israel Congress Website KKL Israel Congress Facebook Page KKL Facebook Page KKL Brochure

KKL Main Site: jnf-kkl.de

200 pages each with 400 lines of sourcetext 800 pictures 8 videos

KKL brochure: jnf-kkl.info

Content that was at hand in print form of the „KKL Brochure 2014“ was put online: very inexpensive, since content was assembled already, wide reach and reachability lines of souce text 50 pages pictures (different resolutions), all tagged with KKL etc. thousands of (!) keywords like JNF, KKL etc. hundreds of links and calls for donations to main site:

KKL Israel Congress Website

850 pictures 15 pages 800 lines source text 70 keywords per page (=1050 linked keywords)

KKL Israel Congress Facebook Page

will stay active when event has taken place in contrast to a facebook event Meaning: even months after the event the site will help us in google rankings and produce traffic to our other sites

KKL Facebook Page

KKL Main Website KKL Israel Congress Website KKL Israel Congress Facebook Page KKL Facebook Page KKL Brochure

Take a look for yourself

Questions and remarks welcome: