Have you been missing out?. THE CHALLENGE AWARENESS & ENGAGEMENT Develop a younger audience & supporter base DONATE VOLUNTEER SOCIAL MOUTHPIECE.

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Presentation transcript:

Have you been missing out?

THE CHALLENGE AWARENESS & ENGAGEMENT Develop a younger audience & supporter base DONATE VOLUNTEER SOCIAL MOUTHPIECE

What is DEAFBLINDNESS? Why should I care? BUT…

18-25 year-olds in the UK & Countries of Operation uni/ first jobber In search of life options Hyper-connected / always on/ life is a hashtag TARGET 85% Check my newsfeed for the latest from my friends 73% Comment on others’ statuses and photos 57% Post about what I’m doing, where I am and/or who I’m with Thomas · Jun 10 Why didn’t I get the invitation? This is not happening… #FOMO#FOMO Helen · Jun 10 I need to stop checking my social media feed because all these #Glastonbury post#Glastonbury are giving me next level #FOMO#FOMO Caroline · Jun 10 I’m stuck here and I can’t do shopping with you girls….. #FOMO#FOMO 75% British Millenials can relate to FOMO FEAR OF MISSING OUT

INSIGHT Sense International helps deafblind individuals to learn, live, and thrive so they don’t miss out on life. "I am scared that I'm not part of the coolest things at all times compared to my friends." The one who is also missing out on a lot in LIFE. The one who is anxious about missing out socially. Use the EXPERIENCE of ISOLATION as a common ground

STRATEGY Target young people at points when/where they don’t want to MISS OUT *or when they are not missing out

THE IDEA #NOFOMO NOBODY DESERVES TO FEEL MISSED OUT

EXECUTION Those who are in the event A. Capture your moment on- ground during the event (esp SUMMER MONTHS) B. Post on newsfeed + option tag friends who may or may not be in the event C. Post on newsfeed comes out with your photo + Sense International message with Call to Action

Those who missed the event A.Sees the post of friend (as tagged) + Sense International’s Message B.Call-to-action leads him/her to the site C.Selects action on the Sense International Website

WHAT MORE… KEY MEASURES 1.Partner with event organizers and top event and ticketing sites e.g. Time Out London, ticketmaster 2.Pitch to influential artists to co-promote the cause along with their gig announcements 3.The idea can be applied in other countries where Sense is present e.g. Sunburn and Storm festival in India 4.Pitch FOMO and NOFOMO angles for the media to pick up 1.Participation Rate- 2% conversion from partner events (Glastonbury alone has 175,000!) 2.Number of Shares 3.Website Traffic 4.Number of Volunteers 5.Amount of Donations