Dan Moore | VinSolutions | Senior Director of Digital Strategy | Dan Moore | VinSolutions | Senior Director of Digital Strategy | WEBSITE OR DIGITAL HOLISTIC STRATEGY DAN MOORE

Dan Moore | VinSolutions | Senior Director of Digital Strategy | “Only six percent of marketing decisions are made using company data.” — Embedding Customer Knowledge into Business (CEB 2011)

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Touch Points Auto Shoppers are doing more research than ever before.

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Online Research Effect on Visits Source: JD Power Automotive Internet Roundtable

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Digital vs. Showroom

Dan Moore | VinSolutions | Senior Director of Digital Strategy | WHAT DAY GENERATES THE HIGHEST SHOPPER & LEAD TRAFFIC?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Let’s Learn About Shoppers When do they shop? When do they convert? Day of the WeekShopper % Lead % Sunday10.7%10.33% Monday15.8%17.25% Tuesday15.4%15.9% Wednesday15.3%14.35% Thursday15.2%15.89% Friday14.8%14.53% Saturday12.7%11.74%

Dan Moore | VinSolutions | Senior Director of Digital Strategy | BREAKING DOWN THE WEBSITE

Dan Moore | VinSolutions | Senior Director of Digital Strategy | The Homepage

Dan Moore | VinSolutions | Senior Director of Digital Strategy | What the Customer Likes Quick Links

Dan Moore | VinSolutions | Senior Director of Digital Strategy | What the Customer Likes Rotating Banner

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Call-to-Actions that Customers Click Small Call-to-Actions

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Call-to-Actions that Customers Click Large Call-to-Actions

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Performance will be Everything 5 things you’re doing that’s slowing down your website…

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Digital Screens 90% use multiple screens sequentially to accomplish a task over time.

Dan Moore | VinSolutions | Senior Director of Digital Strategy | MOBILE FROM THE CUSTOMER’S ACTIONS

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Mobile World

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Main Areas of Interest for the Customer Inventory Map & DirectionsHours & Click-to-Call

Dan Moore | VinSolutions | Senior Director of Digital Strategy | INVENTORY: IT’S WHAT THE CUSTOMER IS LOOKING FOR

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Vehicle Detail Page (VDP)

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Simplify CTAs to Increase Conversion

Dan Moore | VinSolutions | Senior Director of Digital Strategy | FIXED OPS PRESENCE OR LACK OF PRESENCE

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Is Fixed Ops Your Site’s Stepchild?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | ENGAING YOUR CUSTOMER IN REAL-TIME

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Relate to the Customer

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Relate to the Customer Pre-selection of the body type and model on the model bar; reinforcing the hero rotator on the homepage.

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Relate to the Customer

Dan Moore | VinSolutions | Senior Director of Digital Strategy | SOCIAL MEDIA ON YOUR WEBSITE

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Social Media Less than 3% of customers click on these social links.

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Social Media

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Social Media

Dan Moore | VinSolutions | Senior Director of Digital Strategy | WHAT TO DO WITH VIDEO ON YOUR SITE

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Opportunities for Video? Walk-around Videos DIY Videos Dealer Message Tour of the Dealership

Dan Moore | VinSolutions | Senior Director of Digital Strategy | WHERE DO I LAND MY CUSTOMERS?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Where do You Land Your Customers?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | …on the Homepage or SRP?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Do You Give the Best Customer Experience?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | What’s the Message?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | TOOLS TO HELP YOU.

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Google My Business. It’s FREE!

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Check if Your Website is Optimized Site Colon Search

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Moz Local (moz.com/local)

Dan Moore | VinSolutions | Senior Director of Digital Strategy | Google AdWords

Dan Moore | VinSolutions | Senior Director of Digital Strategy | QUESTIONS?

Dan Moore | VinSolutions | Senior Director of Digital Strategy | CONTACT INFO Full Name: Dan Moore Company: VinSolutions Job Title: Senior Director of Digital Strategy Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad