1 Presentation by Abdul Waheed Khan Assistant Director-General for Communication and Information UNESCO World Electronic Media Forum Kuala Lumpur, Malaysia 11 December, 2007 Role of “Own-time media” / “Any- place media” in Realizing the Millennium Development Goals

2 21st Technology Revolution

3 ICT4D: Range of Technologies/ User Relevance Source: ICT4D-Connecting People for a Better World, Editors: G. Weigel and D. Waldburger (2004))

4 Source: ITU Mobile Internet Statistics Annex 2002 ICTs : Unequal access Spread of ICTs in developing countries

5 “Own-time media” VS “Real-time Media”  Primacy of audience and content –concept of listeners/audience is changing Increasing control over media usage “Rebel against the schedules” “My media” content

6 New Consumption Patterns My time access to broadcast material online Podcasting Consumption: from ”real time” to ”my time”

7 Own-time Media/User Generated Content I  Explosion of user-generated content  Content creation outside of professional routines and practices  Broadcasters increasingly encourage user generated content (e.g.: BBC, CNN, Video Nation, Video Gag)  Social spaces facilitate content creation (e.g.: YouTube, My Space, Facebook)  Motivating/enabling factors: –Connecting with peers, achieving fame, and expressing oneself –Improvement of consumer electronics –Increased bandwidth to connect with broadcasters  But: user-generated content is no substitute to professional content

8 Own-time Media/User Generated Content II Own-time media:  Produce and distribute “noiseless” content  Offer multiple channels of content delivery  Offer data which is more relevant  Extend the life and value of content  Free content from multilevel gatekeepers  Facilitate access through use of metadata  Lower barriers to effective distribution through inexpensive and powerful tools (Example: Podcasting)

9 From One Platform to Multiple Platforms  Evolving from distribution over one platform to distribution over multiple platforms: –Over-the-air transmitters –Broadband internet –Cable and satellite –Mobile and portable devices  Consequences: –Expansion of audience –Participative programming –More direct engagement by the public

10 UNESCO’s approach  Enabling policies for free, pluralistic media and information networks  Building capacity and skills of communicators and media professionals  Promoting content diversity  Support pluralistic media infrastructure  Contribute to building Knowledeg Societies

11 UNESCO’s Concept of Knowledge Societies HumanNeedsandRights KnowledgeSocieties Pluralism HumanNeedsandRightsHumanNeedsandRights KnowledgeSocietiesKnowledgeSocieties Pluralism Knowledge Dissemination Knowledge Utilization Knowledge Preservation Knowledge Creation Freedom Inclusiveness Diversity Empowerment

12 Using Media to Achieve EFA Goals Early Childhood care and Education Improving the Quality of Education Free Primary Education for All Gender Equality in education Equitable Access to learning 50% improvement in Adult literacy EFA DAKAR GOALS

13 Eight Millennium Development Goals Goal 1 Eradication of extreme poverty and hunger Goal 8 Developing a global partnership for development Goal 2 Achieving universal primary education Goal 3 Promoting Gender equality Goal 7 Ensuring environmental sustainability Goal 6 Combating HIV/AIDS, malaria etc. Goal 4 Reducing child mortality Goal 5 Improving maternal health

14 Linkage of Education to Poverty Reduction and Human Development Human Capitals and Productivity Reduced Poverty Macro Economic Growth and Development Family Health and Nutrition Personal Development Societal Development Education

15 Own-time Media in Development I  Fostering participation and dialogue  Adapting itself to citizens’ evolving needs.  Enhancing potentials of people to be part of processes both as listeners and producers  Catalytic role in development should be recognized by UNICT  Role of the media in Education for All and Information for All

16 Own-time Media in Development II  Use of Own-time Media for –Learning –Networking –Information sharing –Creating knowledge resources –Developing skills that empower local communities and help them combat marginalization, poverty, and exclusion, especially in the developing countries.

17 The Way Forward I  Foster active participation of own-time media in public life  Foster educational opportunities through own-time media  Encourage public broadcasters and independent producers to partner with open media network for content distribution  Include citizen-supplied media in development processes  Promote broadcasters role as enabler for community public service content

18 The Way Forward II At regional level  Focus own-time media programmes on educational content  Establish effective co-production and exchange mechanism for own-time media programmes At community Level  Use own-time media as catalyst for formal and non- formal education  Promote low–cost digital technologies  Combine own-time media with Community Multimedia Centres

19 Conclusion Ultimately the key to success for own-time Media  Accessibility  Affordability  Sustainability