Chapter 12 Organizing, Implementing, Evaluating, and Controlling

Slides:

Advertisements

Similar presentations

Business Strategic Management

Advertisements

MARKETING MANAGEMENT.

Marketing Strategy and the Marketing Plan

 Copyright 1999 Prentice Hall 20-1 Chapter 20 Marketing and Society: Social Responsibility and Ethics PRINCIPLES OF MARKETING Eighth Edition Philip Kotler.

Marketing Control. Management is all about Planning Executing Control.

Welcome! Internal Auditing CHAPTER 1. Definition Internal auditing is an independent, objective, assurance and consulting activity designed to add value.

principles of MARKETING

22-1 Chapter Questions What are the trends in marketing practices? What are the keys to effective marketing? What tools help companies monitor and improve.

22-1 Chapter Questions What are the trends in marketing practices? How are marketing departments organized? What are the role of marketing in organizations?

UNDERSTANDING ETHICAL MARKETING BEHAVIOR Corporate Culture and Expectations  Corporate Culture Whistle-blowers Whistle-blowers  Code of Ethics Code of.

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.

Chapter 10 Business Ethics and Organizational Performance.

MUSTAFA OZON Dokuz Eylul University Industrial engineering department

(see also Chapter 13).  Sustainability is being able to endure and survive in an environment into the future.

Chapter 6 Theories of Social Responsibility, The Corporate Social Audit , Corporate Sustainability.

P e r f o r m a n c e Measuring Results of Organizational Performance Lesson 4 Performance Methodology: The Balanced Scorecard.

Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Marketing in a Changing World

Management 11e John Schermerhorn

DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING

Company orientations towards the marketplace By Jyoti Sikka, S.S.C.B.S.

1-1Copyright 2000 Prentice Hall Chapter 1 Welcome to the World of Marketing.

Chapter 1 The Accountant’s Role in the Organization.

Marketing dynamics.

Objectives Understand how strategic planning is carried out at the corporate, division, and business unit levels. Learn the major steps in the marketing.

Marketing Strategy and the Marketing Plan

Learning Goals Define marketing and the marketing process.

Copyright © 2012 Pearson Canada Inc Administrative Items Reminder: Co-Op Application Deadline Tuesday, Jan 13 th Reminder: In-class Quiz Wednesday.

Marketing 420 MKT Contemporary Issues in Marketing.

MARKETING MANAGEMENT 12 th edition 22 Managing a Holistic Marketing Organization KotlerKeller.

A FRAMEWORK for MARKETING MANAGEMENT

Winning markets contd…. The Marketing Process Two Views of the Value Delivery Process: Traditional physical process sequence Make the product... Sell.

Copyright © 2012 Pearson Canada Inc Sustainable Marketing Social Responsibility and Ethics May 7, 2014 Chapter 3 - Jennifer Ford.

Chapter 2 Corporate Citizenship: Social Responsibility, Responsiveness, and Performance © 2012 South-Western, a part of Cengage Learning 1.

CHAPTER TWO MARKETING MANAGEMENT: STRATEGY 1. Marketing Management The process of: 1. planning, 2. executing, and 3. controlling marketing activities.

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Chapter 6.

Sustainable Marketing: Social Responsibility and Ethics

1 Business and Marketing Strategies

Chapter 10 Marketing.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Gilbert A. Churchill, Jr. J. Paul Peter Chapter 20 Implementing and Controlling Marketing Activities.

Business Ethics and Social Responsibility Chapter 2.

1.1. PhDr.Karel Eliáš,CSc. MARKETING.

Managing the total Marketing effort

Chapter 1 What is Marketing?

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

Principles and Practice of Marketing

Concepts of Marketing and Marketing Environment by Dr. Srabanti Mukherjee.

Global Edition Chapter Twenty Sustainable Marketing Social Responsibility and Ethics Copyright ©2014 by Pearson Education.

Principles of MarketingTheocharis Katranis, MBASpring Semester 2013 Principles of Marketing Theocharis Katranis Lecture 12 Spring Semester

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Organizational resources and competitive advantage

Chapter 7 Theories of Social Responsibility, The Corporate Social Audit and Corporate Sustainability.

The Nature of Business McGraw-Hill  The McGraw-Hill Companies, Inc., 2001.

CHAPTER 2 Winning Markets through Market- oriented Strategic Planning.

Management 11e John Schermerhorn Chapter 4 Environment, Sustainability and Innovation.

21 Managing a Holistic Marketing Organization for the Long Run.

KEY PERFORMANCE INDICATORS

Business Ethics and Organizational Performance

Social Responsibility Framework

Sustainable Marketing

22 Managing a Holistic Marketing Organization for the Long Run

Marketing Management Module 1

Marketing Planning Lecture 2.

Company and Marketing Strategy

22 Managing a Holistic Marketing Organization for the Long Run

Marketing Control.

The Corporate Social Audit Corporate Sustainability

Chapter 1 Marketing Defined.

Marketing Channel Concepts

7-C Compass Model Template

Presentation transcript:

Chapter 12 Organizing, Implementing, Evaluating, and Controlling Marketing Activities

Marketing Implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in manner that accomplishes the plan’s stated objectives..

Controlling Marketing Activities Annual plan control Profitability control Efficiency control Strategic control

Profitability Control Annual Plan Control Sales analysis Market share analysis Marketing expense to sales analysis Financial analysis Market based scorecard analysis Profitability Control Methodology of marketing profitability analysis Determining the best corrective action Direct versus full costing

Efficiency control Strategic control Sales force efficiency Advertising efficiency Sales promotion efficiency Distribution efficiency Strategic control Marketing effectiveness rating review Marketing audit Marketing excellence review Company ethical and social responsibility review

Direct & Online marketing Global marketing

Sustainable marketing [Social responsibility & ethics] meeting the present needs of the consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Consumerism Environmentalism

Sustainable marketing principles – Consumer oriented marketing Customer value marketing Innovative marketing Societal marketing [in the interest of the society]

All the Best ....for ur Exams Marketing Ethics Honesty Responsibility Fairness All the Best ....for ur Exams End