The Making of Lotto Max After 1 Year… +100% on Fridays +30% vs. Status Quo +14% Profit vs. LY.

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Presentation transcript:

The Making of Lotto Max

After 1 Year… +100% on Fridays +30% vs. Status Quo +14% Profit vs. LY

New Record!

16 Jackpot Winners 202 Maxmillion Winners

Sharing our approach

Change Collaboration Consequences

June 2006

ILC Strategic Planning Meeting

Canada Big Lotto Sales & Profits

Great Bear Lake Great Slave Lake Winnipeg Lake Winnipegosis Lake Athabasca Lake Nipigon YUKON ALBERTA BRITISH COLUMBIA NORTHWEST TERRITORY MANITOBA ONTARIO SASKATCHEWAN QUEBEC NEWFOUNDLAND NOVA SCOTIA NUNAVUT Beauton Sea Davis Strait Pacific Ocean VANCOUVER ISLAND Hudson Bay Labrador Sea NEW BRUNSWICK Baffin Bay James Bay Gulf of St. Lawrence Prince Edward Island Whitehorse Yellowknife Edmonton Victoria Regina Winnipeg Quebec Ottawa St. John's Halifax Fredericton Toronto Iqaluit Canada

what’s best for the country?

25 THE PATHFINDERS

Our Group Mantra WWBD?

R&D Process research concepts research concepts

Big Jackpots AND Lots of $1M Prizes

Debating the Details

Back to the Regions Internal & Shareholder Approvals More Research Same Result

Great Bear Lake Great Slave Lake Winnipeg Lake Winnipegosis Lake Athabasca Lake Nipigon YUKON ALBERTA BRITISH COLUMBIA NORTHWEST TERRITORY MANITOBA ONTARIO SASKATCHEWAN QUEBEC NEWFOUNDLAND NOVA SCOTIA NUNAVUT Sea Davis Strait Pacific Ocean VANCOUVER ISLAND Hudson Bay Labrador Sea NEW BRUNSWICK Baffin Bay James Bay Gulf of St. Lawrence Prince Edward Island Whitehorse Yellowknife Edmonton Victoria Regina Winnipeg Quebec Ottawa St. John's Halifax Fredericton Toronto Iqaluit Canada

Unintended Consequences

Researched Cannibalization = 7% Measured Cannibalization – Base & Roll 1 = ~ 10% – Roll 2 & Roll 3 = 20%-30%

On the Road Again…

Set the Stage Work as One Fix the Rest Later

thank you