American Publications: 1925–1950 Alexey Brodovitch: Harper’s Bazaar Portfolio Will Burtin Fortune Dr Mehemet Agha Vanity Fair Cipe Pineles Vogue, Glamour,

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Presentation transcript:

American Publications: 1925–1950 Alexey Brodovitch: Harper’s Bazaar Portfolio Will Burtin Fortune Dr Mehemet Agha Vanity Fair Cipe Pineles Vogue, Glamour, Seventeen.

Life magazine photojournalist Margaret Bourke-White wears high-altitude flying gear in front of an Allied airplane Flying Fortress airplane during a World War II assignment in February (AP Photo).

Life magazine Photo on cover of the first issue of Life Magazine : Margaret Bourke-White’s photo essay on the Construction of the Ft Peck Dam in Montana.

Louisville Flood, 1936 Gandhi, 1946.

Dr Mehemet Agha; art director, commisioned Covers from Cassandre and other artists. Sent his designers to museums and galleries to get innovative ideas Vanity fair

1930s, Condé Nast publications (Vanity Fair, Vogue, Glamour, Seventeen, innovative in their use of European Modernism in magazine design. Typography was simplified and typefaces such as Futura became common. Headlines and text could be anywhere on the page. Photography took precedence over fashion illustration and was reproduced large often bleeding off or across the gutter. White spaceSpace expanded decorative elements disappeared and margins were opened. Vanity fair

Vanity fair Cipe Pineles went to work at Vanity Fair in 1933 working with Agha. Vantity Fair becameVogue in 1936 and taking over as art director of Glamour in 1942.

Vanity fair First woman art director Standarized the logo and type style for Seventeen, (radically using a lowercase bodoni) and set the stardard for many fashion magazine Innovative use of fine artists as illustrators for articles. Innovative use of photography over illustration

Condé Nast publications (Pineles) 1930s, Condé Nast publications (Vanity Fair, Vogue, Glamour, Seventeen, innovative in their use of European Modernism in magazine design. Typography was simplified and typefaces such as Futura became common. Headlines and text could be anywhere on the page. Photography took precedence over fashion illustration and was reproduced large often bleeding off or across the gutter. White spaceSpace expanded decorative elements disappeared and margins were opened.

Vogue Condé Nast owned many publications, including Vogue Nast who offered him the job of chief photographer for Vanity Fair, which meant, essentially, house portraitist. But regular fashion work for Vogue was also part of the deal, and Steichen gladly accepted it. Self-portrait Photography 1900.

Vogue Margaret Horan, November 1, 1935, © Edward Steichen

Alexey-Brodovitch/ Bazaar

Brodovitch reviewing page layouts. He saw photographs in sequence as if they were frames in a film. Photograph by Richard Avedon / Bazaar

Alexey-Brodovitch/ Porfolio Magazine

Alexey-Brodovitch/ Porfolio Magazine

Alexey-Brodovitch/ Portfolio magazine

Alexey-Brodovitch/ Newspaper ad

Will Burton took over as art director for Fortune Magazine in 1945 and brought new people, including Herbert Bayer to work and design for the magazine Fortune