The New Way to Do Real Estate

The Internet has changed how consumers shop for homes 1. Research shows that buyers are 5 times more likely to sell a home through the Internet than through the newspaper Recent National Association of Realtors research shows that consumers are now 24 times more likely to find the home they purchase on the Internet than in a home book or magazine! 1 3. Importantly, these trends will continue to rise because, fundamentally, the Internet is a faster and more effective way for consumers to find homes that meet their needs NAR Profile of Home Buyers and Sellers

What it takes to sell your home 1. Maximize exposure for your home. 2. Make sure your home looks its best. 3. Strong follow-up and good communication with potential buyers.

The changing marketplace has changed the tactics we must use 1. The tactics we need to use to achieve these goals have changed – dramatically. 2. The good news is that Coldwell Banker has a comprehensive set of tools to achieve these goals.

Maximizing exposure for your home in today’s marketplace Traditionally, the MLS, newspapers and magazines provided exposure for your home. Today, exposure is generated online: –MLS –Online listing portals –Corporate Web sites –Property Web sites –Search Engine

Expose your home where “in-market” buyers are searching MLS CaliforniaMoves.com ColdwellBanker.com REALTOR.com Google.com OpenHouse.com NYTimes.com Trulia.com

REALTOR.com YTD through May 2007 Statistics 1 Total site Visits:60 million Total Page Views: 1.4 billion Avg. Visit Length:14.8 min. 1.comScore Media Metrix

CaliforniaMoves.com YTD through July 2007 Statistics 1 Total site Visits:6,660,568 Total Page Views: 71,486,759 Avg. Visit Length:13 min. 1.Webtrends

ColdwellBanker.com YTD through July 2007 Statistics 1 Total site Visits:20,293,591 Total Page Views: 236 million Avg. Visit Length:10 min. 1.Surfaid

Google Base TM Google leads the search engine industry with over 61% of searches performed worldwide – more than all other search engines combined.* Google Base is one of the rising stars among online real estate listing sites - which means more exposure for your listings. Coldwell Banker is one of the first major players to have their listings automatically uploaded to the Google database every 24 hours. *comScore Networks qSearch, April 2006

Trulia.com Trulia.com has more than 2 million visitors a month, clearly establishing themselves as a major provider of online listings. Coldwell Banker Residential Brokerage was the first major company to have their listings automatically uploaded to this site every 24 hours, providing even more exposure for your home.

Not only the most visited sites, we work the search engines too As you’ve seen, we’re helping you maximize the online exposure of your home. We make sure your home is on the key real estate Internet sites. But we didn’t stop there. We invest millions each year in search engine traffic to drive prospects to your home.

Ensuring that buyers find your home Search Engines –Starting point for many people –Easy to use –Results direct users to Web sites Paid Advertisements Natural Searches

Showcasing your listing Generating online exposure for your listings - we’ve knocked it out of the park! Since we’re maximizing the number of people who view your home online, next we need to make sure your home looks its best!

REALTOR.com enhanced listings

Virtual Tour with NRTTourBuilder.com Virtual Tours are another way to show off your home. Reports will be sent to you each week on how many “online showings” there were of your home.

Dedicated Property Web Sites A dedicated property Web site with a street address URL. Contact page works with LeadRouter.

Internet buyer’s response time expectation Typical response time expected from agent by an Internet buyer 1 Instantly – 30 minutes……. 44% The bar is set high, but when working with a Coldwell Banker sales associate, the tools are in place to meet this expectation through our exclusive rapid response product LeadRouter. Interested buyers are routed to your agent’s mobile phone… in minutes! CAR Internet Vs. Traditional Buyer

Keeping you informed of “online showings” REALTOR.com CaliforniaMoves.com ColdwellBanker.com Your Virtual Tour

REALTOR.com Online Showing Statistics

Additional Marketing Quick View –Potentially 6,000 Coldwell Banker agents will be alerted. Marketing –Just Listed and other eCards –Home Delivery Buyers Sellers Potential Sellers

Thank you!