eCommerce Site

Straccio...  Designs and manufactures fashion accessories, especially leather and suede  Has been in business for four years  Jewelry is usually sold at high-end and fashion forward boutiques  Designs and manufactures fashion accessories, especially leather and suede  Has been in business for four years  Jewelry is usually sold at high-end and fashion forward boutiques

Straccio...  Worn by Pink in “Don’t Let Me Get Me” music video.  Shown in InStyle in the “Steal This Look” section  Teen magazines  Blender and...  Maxim  Worn by Pink in “Don’t Let Me Get Me” music video.  Shown in InStyle in the “Steal This Look” section  Teen magazines  Blender and...  Maxim

Statistics

The Basics...  Present state:  Lack of website hinders the ability to showcase products to buyers.  Desired state:  To have a website that provides product information and gives users the ability to purchase the products online.  Present state:  Lack of website hinders the ability to showcase products to buyers.  Desired state:  To have a website that provides product information and gives users the ability to purchase the products online.

Main Project Deliverables  Fully-functional eCommerce site. The site will contain the collection of accessories, with images, product descriptions, item availability and prices.  Access database to capture the customers’ information for later use.  Fully-functional eCommerce site. The site will contain the collection of accessories, with images, product descriptions, item availability and prices.  Access database to capture the customers’ information for later use.

Main Project Deliverables  Set up of online payment system. Users will be able to shop online and process payment via credit cards The funds will be directed to the selected merchant bank.  Training and documentation for Straccio.  Set up of online payment system. Users will be able to shop online and process payment via credit cards The funds will be directed to the selected merchant bank.  Training and documentation for Straccio.

Costs and Benefits  Initial investment of $10, and annual costs of $ (after the first year).  Deliver 10% more sales leads per month (based on the previous month’s leads).  Reduction of printing costs for line sheets, which are currently about $600 a year. These could be reduced by half of the amount.  Initial investment of $10, and annual costs of $ (after the first year).  Deliver 10% more sales leads per month (based on the previous month’s leads).  Reduction of printing costs for line sheets, which are currently about $600 a year. These could be reduced by half of the amount.

Costs and Benefits  Use of website as marketing/informational tool to increase brand awareness.  Global access to product line.  Gathering of data from customers for market research and direct marketing purposes without having to incur additional costs.  $$$$$  Use of website as marketing/informational tool to increase brand awareness.  Global access to product line.  Gathering of data from customers for market research and direct marketing purposes without having to incur additional costs.  $$$$$

Feasibility Analysis  Technical l Design experience and have code :)  Economical l Own equipment and software l Have $$$  Operational l No prior system l Buy-in l Unable to predict traffic  Technical l Design experience and have code :)  Economical l Own equipment and software l Have $$$  Operational l No prior system l Buy-in l Unable to predict traffic

Required Team Skills  Knowledge of fashion marketing.  Research and analytic skills.  Design and development skills.  Project management skills.  Knowledge of fashion marketing.  Research and analytic skills.  Design and development skills.  Project management skills.

Website Flow Chart

Payment Data Flow

 Next Fall... l Must have complete before November’s Market  Next Fall... l Must have complete before November’s Market Schedule

Conclusion  Feasible  Economical  Easily customizable  Great marketing tool  Feasible  Economical  Easily customizable  Great marketing tool

That’s All Folks!