Chapter A North American Perspective on International Sport Ted Fay, State University of New York at Cortland Luisa Velez, State University of New York at Cortland Janet B. Parks, Bowling Green State University C H A P T E R

What is International Sport? Factors to consider –Context –Degree

Factors in Unprecedented International Growth Olympic Games Opportunities for women Redefinition of international sport Extension of recruitment and marketing Emerging economies as potential hosts International Sidebar: Brasil: Setting the Stage to Be a New Sport Power

Dramatic Changes in the Olympic Games 1968 Mexico City Games Summer Olympics of 1972 –Permanently altered safety and security procedures –Conflict between amateurism and professionalism Controversy involving individual athletes Debate over inequities in team sports

A New Dawn in Women’s Sports Title IX –Set off revolution in women’s sports worldwide –Now nearly equal in number of athletes, sports, events Women assuming leadership roles in international federations –Women and Sport Working Group

Redefinition of International Sport Olympic Games go corporate and professional A shift in the balance of power and players Soccer: the world’s sport obsession

Recruitment and Marketing Athletes and teams have numerous options Consumers have enhanced access Recruitment Sport marketing as a global phenomenon Emerging economies Sidebar: Emergence of China as a Sport Superpower

Current Issues in International Sport Concerns associated with governance –Corporate sponsorship of major events –Drug testing and arbitration –Assistive devices –Paralympic governance concerns See figure 19.1 for key international sport governance and industry interrelationships

Essentials for Aspiring International Sport Managers International sport manager’s skill set –Sidebar: Tool Kit for International Sport Managers International sport manager’s worldview –Sidebar: Sport Management Travel Tips International sport management –“It’s personal!”

Forecasting the Future: International Sport Trends destined to affect international sport –The shrinking globe –Social and ethical awareness

Practical Application Critical thinking in international sport –Expanded leisure time and extended life expectancy –Effect of recreational and sport facilities on the environment Ethics and international sport –Relocation of sporting goods manufacturing companies

Three Review Questions 1.What were the key changes that have occurred over the past few decades, and how have they contributed to the expansion of international sport? 2.What are some of the emerging economies that are now or are becoming attractive hosts for international competitions, and what makes them attractive? (continued)

Three Review Questions (continued) 3.What are three factors that will affect the future of international sport? Explain the effect of each.