Globalisation and Fashion Group A : What information do you get about the world of the text? text Group B : What information do you get about the world of the images? images (Think about lifestyles and values as well as what the place is like)

Our branded world Their names and logos aren’t splashed on the facades of the factories in the industrial zone

Rows of virtually identical giant shed-like structures through its surrounding fence I could see mountains of Nike shoes piled high

CarmelitaCarmelita Alonzo, who died, according to her co-workers, “ of overwork. ” Alonzo had overnights almost every night for one week to meet large orders. She had a two-hour commute to get back to her family.

Lines of young women hunched in silence over clamouring machines.young women Pure, 100 percent production at low, low prices.

‘Products are made in the factory, but brands are made in the mind’ Walter Landor, president of Landor branding agency 207 factories that produce goods strictly for the export market.

ExportExport Processing Zones –leading producers of garments, toys, shoes, electronics, machinery, even cars. In Indonesia, China, Mexico, Vietnam, the Philippines and elsewhere –made-to-order design, materials, delivery dates, and rock-bottom prices. – Levi’s, Nike, Champion, Wal-Mart, Reebok, the Gap, IBM and General Motors

Hector Liang, former chairman of United Biscuits: The Age of the SuperbrandSuperbrand “Machines wear out. Cars rust. People die. But what lives on are the brands.”

From : No Logo, Naomi Klein (2000)