Design Thinking & Lean Startup Minder Chen, Ph.D. Visiting Professor Information Management Department National Taiwan University & Professor of MIS Martin V. Smith School of Business and Economics California State University Channel Islands

Creativity, Innovation, & Entrepreneurship - 2 © Minder Chen, Creativity, Innovation, and Entrepreneurship 創業 Entrepreneurship 創意 Creativity 創新 Innovation 創意的空間 創新的文化 創業的精神

Creativity, Innovation, & Entrepreneurship - 3 © Minder Chen, Ideas Are Cheap I invented nothing new. I simply assembled into a car the discoveries of other men behind whom were centuries of work.... Had I worked fifty or ten or even five years before, I would have failed. So it is with every new thing. Progress happens when all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense. –Henry Ford Ideas are cheap cheap.htmlhttp://andrewhargadon.typepad.com/my_weblog/2008/05/ideas-are- cheap.html

Creativity, Innovation, & Entrepreneurship - 4 © Minder Chen, Definition of Innovation A n innovation is the creation and application of a new or significantly improved technology, product/service, process, or business model that is accepted by markets and society. –Adapted from OECD 2005 and Wikipedia.

Creativity, Innovation, & Entrepreneurship - 5 © Minder Chen, Creativity Creativity is the quality or ability to create or invent something original. “Genius is 1% inspiration and 99% perspiration.” –Thomas Edison Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a successful business. –Vijay Govindarajan –

Creativity, Innovation, & Entrepreneurship - 6 © Minder Chen, Innovation New opinions are always suspected and usually opposed, without any other reason but because they are not already common. - John Locke Innovation = Creativity + Implementation Innovation = Creativity + Value

Creativity, Innovation, & Entrepreneurship - 7 © Minder Chen, Formula for True Innovation America’s advantage, if it continues to have one, will be that it can produce people who are also more creative and imaginative, those who know how to stand at the intersection of the humanities and the sciences. true innovation, …That is the formula for true innovation, … –Walter Isaacson is the author of “Steve Jobs.”author – steve-jobss-genius.html?pagewanted=all&_r=0http:// steve-jobss-genius.html?pagewanted=all&_r=0

Creativity, Innovation, & Entrepreneurship - 8 © Minder Chen, Not Seeing the Opportunities 1.Cannot see at its nascent stage 2.Don’t take it seriously once seen 3.Don’t understand when it has become successful 4.Wait until it is too late 看不見  看不起  看不懂  來不及 先見之明  人棄我取  摸透透  先人一著

Creativity, Innovation, & Entrepreneurship - 9 © Minder Chen, inGenius: A Crash Course on Creativity, Tina Seelig, 創意的空間 創新的文化 創業的精神

Creativity, Innovation, & Entrepreneurship - 10 © Minder Chen, The Stanford Technology Ventures Program (STVP) 1. Thinking & Conceptualization 2. Watching & Observation 3. Feeling (Passive Experience) 4. Doing and Active Experience http//:stvp.stanford.edu