How FCAG changed it. +focus on all aspects of brand +highlight sustainability +fast fashion doesn’t come at a cost to quality +”The new H&M. My H&M.”

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Presentation transcript:

How FCAG changed it

+focus on all aspects of brand +highlight sustainability +fast fashion doesn’t come at a cost to quality +”The new H&M. My H&M.”

Special Event bring loyal customers in for discounts

Newspaper inserts -appeal to the older clientele -purchase power for childrens brand

Magazine Ads -appeal to “typical” target market -also used in wide variety of publications -seventeen, cosmopolitan, Parenting, Men’s health sustainability children

More magazine ads most diversified component

Interactive website in addition to social media, connects with the consumer

Interactive website -visitors include date purchased -shows quality, clothing can last -shows all different demographics of customers -provides connection to brand

Music- From ATL to LA to ME by Stamps

1.Which of these brands does h&m not include? a.Women’s Plus-size b.Children c.Men’s plus size d.Maternity 2.What country was very upset by the ad in the first slide? (The model in pink bathing suit) a. Sweden b. US c. Germany D. France 1.Which of these brands does h&m not include? a.Women’s Plus-size b.Children c.Men’s plus size d.maternity Pop Quiz!!

3. Which promotional tool was diversified for the most target markets? a.Special event b.Magazine ads c.Newspaper ads d.Commercial 4.What is the new slogan for H&M? a. Our H&M is the new H&M. b. The new H&M. Your H&M. c. Come see the new H&M. Coming soon. d. The new h&m. My H&M.

Questions? Comments? Discussions?