Creating a Sustainable World: The Coca-Cola Company’s Commitment to Living Positively April 2012 The Coca-Cola Company’s Commitment to Living Positively.

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Presentation transcript:

Creating a Sustainable World: The Coca-Cola Company’s Commitment to Living Positively April 2012 The Coca-Cola Company’s Commitment to Living Positively April 2012

Coca-Cola Developed in 1886 in Atlanta, Georgia by Dr. John Pemberton, a pharmacist – All natural flavors – No added preservatives Sold about nine servings per day at Jacob’s Pharmacy for 5 cents each ©2012 The Coca-Cola Company

We are the world’s largest non-alcoholic beverage company with the world’s most recognized brand. ©2012 The Coca-Cola Company

Mom has multiple views of the world consumer with her own experiences friend and neighbor involved in her community dedicated momvoter Mom is a… professional She cares about well being of her family, community and the world ©2012 The Coca-Cola Company

using digital to empower Mom Active, healthy lifestyle initiatives ©2012 The Coca-Cola Company

she lives in physical and virtual communities ©2012 The Coca-Cola Company

Without sustainable communities, our business cannot be sustainable. ©2012 The Coca-Cola Company

Live Positively marketplace communityworkplace environment ©2012 The Coca-Cola Company

engaging with authentic partnerships The Coca-Cola Company is a Proud Partner of the American Dietetic Association ©2012 The Coca-Cola Company

support for active, healthy living ©2012 The Coca-Cola Company

transparent about nutrition and ingredient facts and resources ©2012 The Coca-Cola Company

sharing science through beverageinstitute.com ©2012 The Coca-Cola Company

…and with healthcare professionals ©2012 The Coca-Cola Company

truth about aspartame Aspartame is one of the most researched sugar substitutes available in the United States, with more than 200 studies examining its safety. There has been a lot of misinformation about aspartame since it came onto the market in However, studies have concluded that it specifically does not cause headaches, seizures, Alzheimer’s disease, Parkinson’s disease, lupus or multiple sclerosis. In fact, no unsafe health consequences of aspartame have been identified. -FamilyDoctor.org ©2012 The Coca-Cola Company

DIGITAL WORD OF MOUTH COMMUNITY MANAGEMENT PAID SOCIAL MEDIA ©2012 The Coca-Cola Company

marketing and packaging print ads special packages retail displays ©2012 The Coca-Cola Company

©2012 The Coca-Cola Company

extensive digital components Newyorktimes.com Celebrity tweets Mobile app ©2012 The Coca-Cola Company

Learn and Earn module Committed to sustainability Likelihood to purchase Perception of brand Likelihood to recommend ©2012 The Coca-Cola Company

$2 million raised toward Arctic refuge ©2012 The Coca-Cola Company

livepositively.com ©2012 The Coca-Cola Company

QUESTIONS