Six pies enter…

AGENDA November 27/28, 2012 Today’s topics  Campaign ad analysis  Propaganda techniques from World War II  Candidate previews Administrative  Role Survey: Complete and turn in today Homework  Review candidates’ biographical information  Review “Creating Campaign Ads” handout  Prepare to discuss biographies & project requirements

Learning Goals Unit 4 Guide What is a critical consumer of information? Understand and apply what it means to be a critical consumer of information Evaluate information from various sources, including mass media, social media and campaign advertising Compare news stories and opinion articles by identifying and distinguishing among biases, stereotypes, facts, opinions and persuasive appeals Explain and apply various propaganda techniques

Propaganda Techniques from World War II

What is Propaganda? Information that is spread for the purpose of promoting some cause wordnetweb.princeton.edu/perl/webwn wordnetweb.princeton.edu/perl/webwn Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position. en.wikipedia.org/wiki/Propaganda en.wikipedia.org/wiki/Propaganda Any media text whose primary purpose is to openly persuade an audience of the validity of a particular point of view. The systematic effort of controlling public opinion or a course of action by using selected facts, ideas or allegations.

Assertion An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. The subject, ideally, should simply agree to the statement without searching for additional information or reasoning.

Bandwagon Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in.

Card Stacking It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public

Glittering Generalities Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved.

Name Calling The use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes.

Pinpointing the Enemy This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Although there may be other factors involved the subject is urged to simply view the situation in terms of clear-cut right and wrong.

Plain Folks The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.

Simplification Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences.

Testimonials Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

Transfer It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.

Campaign Ads Lyndon Johnson for President – LINKLINK Novick for Senate – LINKLINK Bender for Senate – LINKLINK O’Donnell for Senate – LINKLINK Merkley for Senate – LINKLINK Rick Perry for President – LINKLINK Chicago Tea Party – LINKLINK Newt Gingrich for President – LINKLINK Ron Paul for President – LINKLINK Inhofe for Senate -- LINKLINK

Introducing our Candidates

Image from: I’m Apple Pie and I approved this message because every American deserves a good dessert. Ad supplied courtesy of Geoff Stuckart Media Productions

Peach Pie Ad supplied courtesy of Geoff Stuckart Media Productions Not Just a War Hero: A Proven Record of Fighting for America Presidential Unit Citation, Invasion of Panama Paid for by the Friends Reunited for American Uniformed Defense

VOTE! Blueberry Pie More for You! More than just a pretty face: Also high in fiber! More in line with your conservative values: Powerful antioxidants have a proven record of fighting free radicals! Image from: Ad supplied courtesy of Geoff Stuckart Media Productions

KEY LIME PIE the green choice for America Vote green! Vote sustainability! Endorsed by Image from: Ralph Nader Sierra Club The Green Party of Guam League of Conservation Voters Kermit the Frog Paid for by Green is Great committee. Not authorized by any pie or any pie’s committee. Ad supplied courtesy of Geoff Stuckart Media Productions

Make no mistake: Apple Pie might claim to be “All American,” but apples are not native to America. Don’t be fooled by a folksy newcomer – vote for a real American pie! Vote Pumpkin Pie!

Mincemeat Pie A cut above the rest! Ad supplied courtesy of Geoff Stuckart Media Productions The Peoples’ Pie You can trust a meat pie to do the peoples’ work! Not affiliated with the corrupt two-party system: Mincemeat Pie stands on its own crust! Donate today:

Homework Before you leave  Pick up your belongings & any trash  Straighten desks Homework  Review candidates’ biographical information  Review “Creating Campaign Ads” handout  Prepare to discuss biographies & project requirements