Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers Email People Friends Christopher Pietzsch Patrick.

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Presentation transcript:

Presenters: M ALCOLM S EE Z HANG Q INGMIN BonaYou Prepaid Mastercard Gifts Flexible Facebook Vouchers People Friends Christopher Pietzsch Patrick Löffler Alexander Klaiber Quick & Easy Photos Anywhere Connect Pesonalize

2 SWOT Analysis STRENGTH WEAKNESS Strong tie up with Mastercard Quick response Low overhead cost Variable cost model Collective buying through Facebook Lack brand awareness Low geographic concentration

3 SWOT Analysis OPPORTUNITIE S THREAT Overseas market High end complementary products Customized accounts for users Sell through other distribution channels Security Issues Competitors (i.e. Retailo)

Possible Strategies High-end complementary products to increase profit margin 4 Personalized BonaYou ProposedCurrent

Possible Strategies Online Portal  View Account Balance  Browse Transaction History  View Gift Messages  Perform Top-Up  Suspend Prepaid Card  Update Account Settings Mobile Portal 5 User BonaYou Increase functionality to grow customer base

Asia Entry Market 6 Expansion into Asia & capitalize on growth in these markets

Expansion to Singapore 7 of Singaporean are on Facebook and 77% are actively connected to the Internet. 60% (Monetary Authority of Singapore) (EuroMonitor) (Social Bakers) Total Consumer Payment in Singapore 51 % 49 % Singapore presents itself as an attractive test-bed with high penetration potential

Within Asian Markets : 1) Conduct Studies and Research Methodologies on Competitors Consumer Preferences 2) Establish Business Workflow Processes in Target Country Source for Collaboration with Partner Firms & Suppliers 3) Design & Execution of Marketing Campaigns Internship Collaboration 8 Interested applicants: Phyo Wint Wint | Minh Dang | Jonathan

9 Thank You! Any feedback?

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