R EADINESS C OORDINATOR N ETWORK July 24, 2014

A GENDA Status of MIS / EBT Implementation Change Management – Preparing WIC Families Examples of Card Branding Communication Methods, Timing Collecting information on Outreach Organizations 7/24/20142

S TATUS OF I MPLEMENTATION C ERES Congratulations to Rutland District Office! Selected as the Ceres/EBT pilot district – pilot May-Sept 2015 Work continues by state staff Vermontizing Ceres: a/k/a “configuration” Team working on interview starters and prompts for Ceres Beginning to analyze how Ceres and EBT will affect clinic flow, assignment of duties in DOs and at clinic Orientation of state staff in all Ceres clinic and state admin functions by Ciber is complete 7/24/20143

S TATUS OF I MPLEMENTATION EBT We have a contract with Xerox for WIC EBT DFS also contracted with Xerox for 3Squares, so our fruit and veggie card OK through EBT rollout Work has begun validating that Ceres is set up correctly to “interface” with Xerox online EBT Next task is working with grocers to interface with Xerox 7/24/20144 XEROX CERES GROCERS

“Branding” the WIC EBT Card Branding includes both naming and design Promoting A.D.K.A.R. Awareness – Desire – Knowledge – Ability – Reinforcement Consensus Keep it Simple Use a name the families will use. Add a tagline to indicate “choice” “healthy choices” “healthy foods” “good foods” “family meals” “eat smart” C HANGE M ANAGEMENT : P REPARING WIC F AMILIES 7/24/20145

C HANGE M ANAGEMENT : P REPARING WIC F AMILIES 7/24/ WIC Card Food Choice Card WIC Choice Card MyWIC Card Shop WIC Card Eat Smart Card Green Mountain WIC Champ Card Good Food and a Whole Lot More Healthy Options Healthy Choices More Choices, Better Health (More ideas?) Card NamesTaglines

How to introduce the card and changes to families? Posters for clinics Flyers for distribution Talking points for certification appointments DO FB postings s FAQs Slide shows (PPT) What’s the best way to start? Awareness and Desire messages Choices Convenience ?? Other messages to start with?? How far ahead should we start? Pilot is TEN months away; rollout is THIRTEEN months away C HANGE M ANAGEMENT : P REPARING WIC F AMILIES 7/24/20147

DOs agreed unanimously on Alpha sort of organization types Each DO will have its own list of local and state organizations, keyed to those “types” Your personal Ceres profile brings up your Local Agency data: (outreach organizations, also participants, BFPCs etc). Can be used for Outreach reporting AND referrals O UTREACH O RGANIZATIONS T YPES AND Y OUR L OCAL L IST 7/24/20148

It’s time to start compiling updated information for your DO’s specific outreach organization lists: Organization name, address, phone number Contact name Organization “use” by WIC: Outreach only WIC refers to Outreach AND WIC refers to Watch for an Excel workbook by to collect this information Will need this info back by mid-November to load into Ceres. O UTREACH O RGANIZATIONS T YPES AND Y OUR L OCAL L IST 7/24/20149

N EXT S TEPS Watch for the spreadsheet and instructions for Outreach Organizations Discuss Card Name and tagline with colleagues Be thinking about the most effective methods for introducing the changes to families Next Month: More Discussions about Branding the Card and Preparing WIC Families 7/24/201410

Q UESTIONS, S UGGESTIONS, R EQUESTS 7/24/201411

N EXT RCN M EETING : A UGUST 28 12:30 PM -1:30 PM If you will miss the meeting, please review the meeting materials and contact us with any questions and suggestions Lynne Bortree Jeanne Keller 7/24/201412