McGraw-Hill/Irwin Strategic Management, 10/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Logistyka wirtualna Element 9

4-2 2 Value Configurations 1.Value chain – Focuses on transformation or inputs to outputs 2.Value shop – Focuses on solving customer problems 3.Value network – Focuses on linking customers

4-3 3 Use of internet: Value Chain  Mediating technology, universality, time moderation, transaction cost reducer, scalability  All of these properties can be exploited to improve efficiency and enhance value to customers

4-4 4 Use of internet: Value Shop Universality, time moderation, distribution, transaction cost reducer, scalability etc. – These properties can be exploited to provide better value to customers

4-5 5 Use of internet: Value Network Mediating technology, network externalities, universality, time moderation, distribution and scalability – These properties can be exploited to increase value to customers in a value shop environment

4-6 6 The B2B Addition to the E-Business Framework The wide variety of factors potentially important in B2C transactions can be reduced to three principal categories: – Reduced transaction costs – Improved market efficiencies – Supply chain benefits

4-7 7 Macro Processes in a Supply Chain Supplier Relationship Management (SRM) Internal Supply Chain Management (ISCM) Customer Relationship Management (CRM) Transaction Management Foundation (TFM)

4-8 8 Customer Relationship Management: Definition The processes that take place between an enterprise and its customers downstream in the supply chain

4-9 9 Customer Relationship Management: Processes Key processes in CRM: – Marketing – Selling – Order management – Call/Service center

Internal Supply Chain Management: Definition Includes all processes involved in planning for and fulfilling a customer order There must be strong integration between the ISCM and CRM macro processes

Supplier Relationship Management: Definition Those processes focused on the interaction between the enterprise and suppliers that are upstream in the supply chain There is a natural fit between ISCM and SRM processes

Properties of Internet that Produce Value (the 5 C’s) Content Communication Coordination Commerce Community

Properties of Internet that Produce Value: Content Distribution, mediating technologies etc.

Properties of Internet that Produce Value: Communication Time moderator, universality and low cost standards

Properties of Internet that Produce Value: Coordination Information exchange requirements e.g. facilitating JIT systems

Properties of Internet that Produce Value: Commerce Facilitating financial transactions and distribution

Properties of Internet that Produce Value: Community Universality, low cost standards and time moderator properties

4-18 5/27/ The End