© Copyright 2012 STI INNSBRUCK Reputation.com - Overview Anna Fensel 27 March, 2012; OC Working Group

Outline Motivation Signing Up Products for private users –Free version and cost plans Products and services for businesses About the company 2

Motivation See the movie: 3

Signing Up 4

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Additional Details for Signing Up 6

Products Overview 7

ReputationDefender Cost plan: USD per year and beyond 8

How They „Hide“ and „Remove“ Information „Search engines have gotten so good lately that people find what they’re looking for in the first three search results over 75% of the time. More importantly, 84% of people never look past the first page. So anything bumped to the second page (or lower) is, for all intents and purposes, rendered invisible. Our patented technology and patented, proprietary strategies, developed by world- class scientists, engineers and years of R&D, can make good content rank highly in your results, eventually displacing the negative content and bumping it out of your top results. “ - Own Website “When damaging content is found, the company tries to get it removed from the offending websites through methods such as sending letters to the site owners asking them to remove the content. In 2006, Susan Crawford, a cyberlaw specialist on the faculty of Cardozo Law School, commented that when contacted in that fashion, "most people will take materials down just to avoid the hassle of dealing with possible litigation.“” - WikipediacyberlawCardozo Law School 9

myReputation (1) 10

myReputation (2) 11

myReputation (3) 12

myPrivacy 13

Teaser 14

Service Offer 15

Product Preview (1) 16

Product Preview (2) 17

Product Preview (3) 18

How Much It Costs? Guess. 19

Payment Plan – End Consumers 20

Features of Payment Plans (1) 21

Features of Payment Plans (2) Free Starter Director VP 22

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Reputation.com for business – Customers & Pricing Executives and high-net-worth individuals Mid-size businesses, public and private corporations, Fortune 100 companies Internationally known public figures, celebrities, politicians Pricing: „Typical engagements range from $10,000 to $100,000 per month. Call for more information or to receive a custom proposal based on your circumstances.” 24

Reputation.com – on Wikipedia Reputation.com (formerly ReputationDefender) is a company located in Redwood City, California that sells online reputation management (ORM) and internet privacy.Redwood City, Californiaonline reputation managementinternet ReputationDefender started out in 2006 with a focus on helping parents protect their children from damaging their reputations through embarrassing postings on social media websites, but quickly expanded to add similar services for adults.social media In January 2010, the company announced that it was changing its name from ReputationDefender to Reputation.com, saying that the new name communicates that the company had expanded it services "beyond the 'defensive' and onto the 'proactive' face of reputation and privacy management." 25

Reputation of Reputation.com on Google – 1st Page 26

Questions? 27