Developing your web presence Matt Lingard & Jane Secker Centre for Learning Technology

Why? Showcase –You! –Your work Build (Academic) Network Reach Wider Audience Expected? Restore your reputation!

Biography Research Teaching Conferences

Session Outline Your Digital Footprint Developing your Web Presence –LSE –Personal –Social Networks / Social Media

Your current Web Presence? Google another participant (5-mins) –Makes notes –Don’t check with them while googling! Compare Notes (5-mins) Feedback

Institutional presence LSE Experts pagesExperts –Includes recent research LSE Research Online for your publicationsLSE Research Online –Research appears in Google ScholarGoogle Scholar LSE website – departmental pages –Example of Sonia LivingstoneSonia Livingstone

More about open access Many universities are setting up archives of research content available as ‘open access’ Can be issues of version control & citing LSE Research Online: Can search for open access repositories:

Personal Websites Why? –Identity – personal! –Control: content, design, updating –Conversational How? –LSE: personal or blog –External e.g.

Social… NetworkingMedia

Social Networking Purpose? Relationships Public / private Security

Social Media YouTube (videos) Flickr (photos and videos) Slideshare Presentations) LibraryThing and other social citation tools such as MendeleyLibraryThingMendeley

More help Contact us Related Digital Literacy workshops: –Twitter –Facebook –Blogging

Getting the most out of Google How does Google work?work? What Google won’t find or tell you! Tips for improving your searching –Capitals / lower case –Automatic use of ‘and’ –Automatic word stemming The Advanced Search screen

Google Scholar Google Scholar Includes peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Should indicate using LSE Article finder to tell you about LSE subscriptions No Approved List of sources

Google personalisation Can create a personal Google home page with short cuts to useful links and news feedsGoogle home page If signed in, Google behaves differently as it learns about you! Google behaves differently depending which version you use And where you are located in the world

Other search engines… Teoma: Yahoo: Bing: Directories to focus search terms Meta search engines (search across search engines) – University of Berkley compare search engines es/Internet/SearchEngines.html

Writing for the Web 1.Audience & their purpose 2.Impatient scanners not readers –Important stuff first –Structure & emphasis –Eliminate redundancy –Mind your language

F-Shaped Reading Pattern

Journalists’ Inverted Pyramid “Above the fold”

Layout Headings –Sub-headings Short paragraphs Lists – numbered or bulleted Start with information-carrying words

Emphasis & Links Emphasis –CAPITALS Bold Italics Underline Colour Links X Click here to read my case study X Read my latest case study here Case study

Language Use plain language –Avoid jargon & expand acronyms –Avoid clichés, limit similes & metaphors Limit humour / sarcasm International language

Removing Redundancy Setting up your website involves co-operative collaboration between the various members of a team such as the designer and the commissioner, for example. The method is a simple one. 29 words Setting up your website involves collaboration between team members, such as the designer and the commissioner. The method is simple. 20 words

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