The Basic Principles of Persuasive Writing Tips for Writing Your Argumentative Research Paper.

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Presentation transcript:

The Basic Principles of Persuasive Writing Tips for Writing Your Argumentative Research Paper

Persuasive writing is… Writing that sets out to influence or change an audience’s thoughts or actions

You are subjected to persuasion everyday… From the time you wake up until the time you go to bed… When you turn on the radio, television, read the paper or a magazine… Buy a product or use a service, your choice has likely been influenced by a persuasive marketing ad.

The point is that understanding persuasive strategies can help you in two very important ways: Knowing the strategies helps you analyze the ones other people are using to persuade you. This way, you can protect yourself when, for example, unethical marketers are trying to take advantage of you. Knowing the strategies helps you to choose which is the most effective way to persuade an audience.

How do we get others to accept our point of view? By appealing to their reason By appealing to their emotions By appealing to their ethics AND… Offer opinions (not for your RESEARCH paper) Urge actions Back up points with evidence

Appealing to Reason Remember that an argument is an appeal to a person’s sense of reason; it is not a violent fight, dispute or disagreement. It is a measured, logical way of trying to persuade others to agree with you. One critical thing to remember is that there are at least two sides to every issue. If you take the attitude that there is only one side--your side--you will quite likely alienate your reader. Examples: Statistics, Court Cases, Studies

On your own paper… Think of of an appeal to reason you have already found for your argument or one that you could use and write it down.

Appealing to Emotion The logical appeal is certainly an extremely persuasive tool. However, our human nature also lets us be influenced by our emotions. One way of evoking emotion in your reader is to use vivid images or language that is emotionally charged Ex: anecdotes, vivid images, details of the pain of certain procedures

On your own paper… Think of of an appeal to emotion you have already found for your argument or one that you could use and write it down.

Appealing to our Good Character The appeal to your ethics can occur on one or more of the following levels in any given argument: Are you a reasonable person? (willing to compromise/concede?) Are you authoritative? (knowledgeable?) Are you an ethical/moral person? (is argument ethically sound/morally right)

The ethical appeal… Is based on the audience’s perception of the speaker. Don’t overlook it! It can be the most effective of the three!

Elements of a good argument Remember to identify any unfamiliar or uniquely used terms in your argument! If you forget to define your terms, (or choose not to define them) you run the risk of alienating your audience or confusing them! Ex: If you argue that teachers should “monitor” their students, the word monitor should be defined. What does monitor mean? Does it include looking through their registrar’s files? Reading through their notebooks?

To assess the validity of your paper… Ask yourself the following questions: Do I have enough evidence? (Is it sufficient?) Will my audience believe my evidence? (Is it trustworthy?) What are the assumptions built into my argument, and are those assumptions fair? (Is it verifiable?) Does my conclusion follow logically from the claims I make?

For the remainder of class… Pair up with the student in class who has the opposing argument. Discuss what each of you are planning on using as evidence for your topic. Look at/discuss the sources you have found and see if discussing what each of you have have gathered will help the other.

Works Cited Page All information on this PowerPoint was copied from the following website: “ The Basic Principles of Persuasive Writing. ” UBC Writing Centre. The University of British Colombia, 8 March Web. 23 March 2010.