May l Washington, DC l Omni Shoreham Parallels Service Provider Partnership Program Mike Riolo Vice President of Sales, Service Provider Division Nils Hueneke Sales Director, Hosting, Europe

Parallels Summit –Parallels Partner Programs –Service Provider Partner Program Details –Service Provider Alliance Program –Our Partner Network –Additional Benefits of a Partnership –Partner Game – SO DON’T LEAVE EARLY! – Agenda

Parallels Partner Network Technology Partners –ISV, Hardware or OEM companies who offer software or hardware solutions that complement or utilize Parallels virtualization or automation solutions. –Offer’s choices to end customers on deployment of Partner’s solution Channel Partners –Resellers who focus on selling software and/or hardware services. Offer complete solutions to customers by including Parallels virtualization products. Service Providers –Offering hosting, managed services, SaaS, and communication offerings to their customers based on a subscription or lease model. Use Parallels Ecosystem of virtualization and automation products as service delivery platform. Parallels Summit

Parallels Service Provider Partner Network Parallels Summit Partners in over 40 countries

Parallels Focus Parallels Summit Focused Product Lines to help Partner’s grow!  Virtualization  Parallels Desktop & Workstation  Parallels Server  Parallels Virtuozzo Containers  Automation  Parallels Plesk Control Panel  Parallels Business Automation  Parallels Operation Automation  Service Provider Specific  Parallels Plesk SiteBuilder  Parallels Confixx/Sphera/ Parallels Pro/H-sphere/Helm  3 rd Party Products

Service Provider Partner Program Program is managed with ALL Service Providers in mind. Registered, Silver, Gold and Platinum Partner Levels –Your Level is dependent on Financial commitment Easily Upgrade your Partner Level when your Parallels revenues grow Technical Support included –The number of incidents included dependent on Partner Level Real time license Management in Key Administrator Multiple Marketing programs/processes/initiatives Dedicated Account Manager Parallels Summit

7 Service Provider Partner Program Sales & Marketing RegisteredSilverGoldPlatinum PartnerNet Partner PortalXXXX Discounted PricingXXX Flexible Licensing ModelsXXX Listing in Global Partner Directory XXX PR Opportunities XXX Sales Training XXX Dedicated Account Manager XXX Sales Promotion and Incentive Programs XX Strategic Alliance Program OpportunityXX Parallels Executive Sponsorship X

Parallels Summit Service Provider Partner Program Development & Support RegisteredSilverGoldPlatinum Access to Parallels Technology NetworkXXXX Application Packaging Standard (APS) CertificationXXXX Parallels Engineer Certification ProgramXXXX Phone Support XXX Support XXX Access to 24x7 License Generation Tool XXX Access to Test Licenses XXX Dedicated Support Mechanisms X

Parallels Summit Service Provider Partner Program Product Development RegisteredSilverGoldPlatinum Product Roadmaps XXX Early Invitation to Beta Programs XXX Product Development Feature Advisory Committee X Access to Product Development Teams X Feature Development Priority X

Service Provider Licensing for Partners Pay as you grow model –Our Pricing matches your service delivery model –Flexible to address all your offerings –Built for Up sell Plesk –10, 100 and Unlimited domains available –Up sell add-ons – Power Pack, Dr. Web, Game Server Virtuozzo –Many incremental levels allowing best ROI for you –Easily upgrade licenses when needed Business Automation –Account based model Parallels Summit

Service Opportunities to Exploit together Parallels Summit  Virtualized Hosting Services  Hosted Virtual Desktops  Virtual Appliances and Modules  VPS  Virtuozzo Powered Dedicated Servers  SaaS  Control Panels with Add-ons for Up Sell  Single server Reseller Offerings  Microsoft Advanced Hosting  Exchange, SharePoint, CRM, SQL, etc…  White Label Reselling We want to go-to market with you!

Service Provider Alliance Program Parallels Summit Strategic Relationship to generate more success for everyone Dedicated Business Development Sessions Main Commitment of Partner is time and trust in our relationship Results from initial engagements will mean more tools and strategies for all Partners Core Partnership Consultative Support Work together for stronger Commercial Results Sales and Co- Marketing Go to Market

Service Provider Alliance Program Parallels Summit How does the Program work? The alliance team will work with you on all non-operational activities. Operational activities count as pre-sales, sales management, post-sales and support Partner Sales and Operational Focus Account Team Alliance Team Strategic and Go-to- market Focus

Our Partner Network Increase Parallels Partnership value to your company Are you interested in entering new markets? –We could provide feedback and introduce you to interesting local players Are you interested in launching new services? –We can introduce you to our worldwide network of ISV Partners. You have a new business idea and want to launch it together with Parallels? –Let us know – we have the technologies and expertise to help. Our Products can help fill gaps in your offerings! More Products then ever – talk to your Account Manager! Parallels Summit

Parallels Summit Business Expertise: –We can help you fill the Gaps in your offerings –We can help you standardize your business offerings: -PVC OS and Application templates -APSstandard -Parallels Automation –We can help you set up your Parallels based services for maximum ROI and market penetration –Software as a Service with Parallels - Opportunity to Grow revenue and grow new service portfolio - Enables Up sell to customer base - Can significantly cut costs to implement SaaS; Rapid TTM - Differentiate from Marketing GIANTS! - Get our Business Development Team working for YOU! Benefits of a Partnership

Parallels Summit Marketing Expertise: –PR Opportunities –White Label Marketing Material – ROI Tools – Datasheets – Case studies – Reference Collateral –Joint Events –Joint Promotions –Joint Advertisements –Logos and Artwork –Launch Activities –Strategic Partner Alliance Program – focused on Go-to market Benefits of Parallels Partnership with

Parallels Summit Technical Expertise: Early invitations to Beta Programs Advanced notification of product roadmaps Access to expert Sales Engineers Assistance in optimizing servers for your specific Parallels offerings Access to the largest support organization in the hosting software industry. Extensive Knowledge Base Deployment Assistance Parallels Summit – Onsite Labs Access to Developers – we work for you! Integration, customization, migration and new feature implementation Benefits of Parallels Partnership

Parallels Summit Knowledge Transfer: –We can train your sales people to better position Parallels products with your specific offerings which leads to a higher return on your Partnership. –We can train your support people to provide better service to your customers. –We have been through funding, we have done acquisitions – we know how to grow. - We can help you buy or sell a hosting business - We can help you build a sales team Make sure you join us at 2:15 tomorrow for a 30 minute presentation from Peter Bauert on how to grow beyond $5 million in revenue. Benefits of Parallels Partnership

Parallels Summit Automation is one of the major keys to a successful hosting business & Partnership -We Can Completely Automate Your Hosting Business –Billing & Payments –Provisioning –Customer Self Service Management –Resource Management –Manage Resellers –White Label Reselling –Service Delivery –Online Marketing –Online Storefront –Workflows –White label Reselling –Promotions Specialized CRM team for PBA could help you set up your platform. Maximizing Parallels Partnership with Automation

Summary We want to do more with you We can help you grow your business We can help you have complete offerings We can help you Automate your business –Leads to higher Revenues and Profitability –Launch new services easily We want your feedback We want your Support and Acknowledgement Parallels Summit

Partner Game Do you offer Plesk? Stay standing Do you offer Virtuozzo based solutions? Stay standing Do you use Parallels Automation products? Stay standing Are you registered with Parallels Technology Network? Are you in the Parallels Partner listings? If I go to your website right now – would I know you are a Parallels Partner? Do you offer up-sell process for Plesk and Plesk add-ons? Is Plesk preferred control panel for your offerings? Have you used Parallels logos in your marketing in 2008? Parallels Summit