Information Management and transferability The example of the URBACT Programme Mira Guhring, Communication Manager Open Days, September 2004

History and context of the programme History and context of the programme Communication target groups Communication target groups Specific products for each target Specific products for each target Challenges in implementation Challenges in implementation Further information… Further information… Overview

URBAN Initiative for Sustainable Development in the deprived urban districts of the EU Initiative for Sustainable Development in the deprived urban districts of the EU ERDF Funds ERDF Funds period period cities 70 cities Integrated approach and innovative projects Integrated approach and innovative projects URBACT URBACT

Populations and areas in crisis within European cities Populations and areas in crisis within European cities Economic and social sustainable regeneration in small and medium sized cities and areas in crisis within big cities Economic and social sustainable regeneration in small and medium sized cities and areas in crisis within big cities 13 priority themes 13 priority themes URBACT FIELD

URBACT PRIORITIES AND FINANCING Priority 1: Exchanges and dissemination of knowledge Priority 1: Exchanges and dissemination of knowledge Priority 2: Capitalisation and information Priority 2: Capitalisation and information Priority 3: Technical Assistance Priority 3: Technical Assistance Total Total Total EU financing: Total EU financing: 15.8 M€ 50% EU financing 9.6 M€ 90% EU financing 2.7 M€ 50% EU financing 28.1 M€ 18 M€

Foster the networking between the cities actively participating in URBACT; Foster the networking between the cities actively participating in URBACT; Capitalise on the lessons learned and disseminate acquired knowledge on urban development; Capitalise on the lessons learned and disseminate acquired knowledge on urban development; Nourish reflections in the urban policy area on the basis of experiences learned on the ground; Nourish reflections in the urban policy area on the basis of experiences learned on the ground; Raise the efficiency and knowledge about actions undertaken supported by European funding. Raise the efficiency and knowledge about actions undertaken supported by European funding. COMMUNICATION OBJECTIVES

COMMUNICATION STRATEGY Actors of urban development in European cities. Actors of urban development in European cities. Political actors Political actors Technicians Technicians Associations Associations Local and regional agencies in the 25 Member States of the European Union. Local and regional agencies in the 25 Member States of the European Union. Decision Makers within the 25 Member States. Decision Makers within the 25 Member States. Address National decision makers to shape policy favourable to implementation of good urban policy. Address National decision makers to shape policy favourable to implementation of good urban policy. Local inhabitant organisations. Local inhabitant organisations. Bring in views of experience, challenges and good practice on the ground. Bring in views of experience, challenges and good practice on the ground. The “wider public”. The “wider public”. Specific focus on: population in URBACT cities and neighbourhoods Specific focus on: population in URBACT cities and neighbourhoods Ensure poignancy and consistency Ensure poignancy and consistency Information and awareness Information and awareness

Capitalisation tools Capitalisation tools Thematic brochures Thematic brochures Virtual thematic dossiers Virtual thematic dossiers Annual Hors Serie Revue Annual Hors Serie Revue URBACT Events URBACT Events Presence at external events Presence at external events The URBACT Cities Annual Conference The URBACT Cities Annual Conference Film Festival for inhabitants Film Festival for inhabitants Capacity building: Summer University for urban actors Capacity building: Summer University for urban actors Tools for dissemination Tools for dissemination Website Website Newsletter Newsletter COMMUNICATION TOOLS

Languages Languages Involving local actors Involving local actors Active participation by inhabitants and their representatives Active participation by inhabitants and their representatives Dilution of funds when targeting wider public Dilution of funds when targeting wider public CHALLENGES

Website: contact: Mira Guhring Further information: