RTÉ Television Scheduling Drama Strategy

Schedule Strategy  The overall Schedule Strategy for both RTÉ One and Two is agreed by the Television Programme Strategy Group on an annual and quarterly basis. This drives most of our Commissioning and Acquisitions decisions. We have to make the budget go as far as possible.

 RTÉ One and RTÉ Two are complicated mixed genre PSB channels that are topical and reactive, with very different core audience profiles. RTÉ One - Adults 35+ RTÉ Two – Adults The Channels

Complimentary Scheduling  We have a Complimentary Scheduling Strategy across RTÉ One and Two. Where possible, we look to avoid genre and demographic clashes in a two channel offering. We have very specific audience targets for each slot on both channels.

RTÉ Television Drama  Everybody pays their Licence Fee and has the right to expect RTÉ to produce Television Drama that reflects their lives in some shape or form. We unashamedly want the biggest audiences possible for every Drama Production. We are not interested in commissioning content for the chattering classes or the Film Festival cognoscenti.

RTÉ Television Drama RTÉ Drama production is massively expensive compared to every other genre of output, therefore we are looking to Commission and Schedule projects that have will major National impact both in terms of share performance and critical reaction. We really need the biggest bang possible for our buck.

RTÉ One Drama Slots Fair City Sunday Tuesday Wednesday Thursday Expected National All Individual Share is 37% *Fair City is by far the most important Drama on RTÉ Television.

RTÉ One Drama Slots The Clinic (Precinct Drama)Sunday x52’ in late Autumn Expected National All Individual Share is 35%+ Two-Part Dramas (2x52’)Sunday (Bank Holiday Weekends)Monday Expected National All Individual Share is 38%+ One-off 1x90’ Drama/Irish Sunday Features (incl. BCI funded projects) Expected National All Individual Share is 38%+

RTÉ Two Drama Slots Drama SeriesMonday /2230 4x52’/6x52’/6x40’ Expected National Adults Share is 25%+ Expected National All Individual Share 20%+ Shortscreen StrandMonday /20 New Talent initiative Duration – various