1.02 Discuss the impact of sports and entertainment marketing on the economy.

Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ ___________ and ___________.

Products Include both ________and__________

Goods Goods are __________ objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

Services Services are ____________ and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

Sports Marketing The involvement of __________ to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams Basketball: L.A. Lakers Football: ____________________ Hockey: Carolina Hurricanes

Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University _________________________

Venues: Arenas, Stadiums, Coliseums, Speedways Verizon Amphitheater Lowe’s Motor Speedway Cricket ____________

Commercial Facilities Marina Boat Land

Health Clubs Gold’s Gym Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center __________

Recreation Aerobics Basketball Swimming Area parks ____________

Camps Tennis Camp __________ Camp Soccer Camp Camp Thunderbird

Professional Individual Sports PGA World Tennis Association _______

Professional Individual Sports Running Swimming Golf ____________

Amateur Sports AAU-Amateur Athletic Union

Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ______

Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry Sports Town Asics Nike Adidas __________

Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour _______________________

Sports Media Sports Network Fox Sports Net ________________

Entertainment Marketing Involves the use of ______________ to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry Maverick Records PSE Records JMG Records _______________

Movie Industry Warner Brothers Disney __________

Theme Parks Six Flags Family Fun Center _________________

Radio Industry FM AM Country Rap Hip-hop Jazz ______________________________

Film Industry ______________ Film Festival

Television Industry Dawson’s Creek is filmed in the _________________ area

Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk __________

Video Game Industry X-Box Nintendo Sony _________

Fine Arts and Science Industry Smithsonian Museum _________________

Night Club Industry

Literacy Industry Library Internet ______________

Casinos Industry Las Vegas Reno ______________

Hobbies/Craft Industry ______________ Christmas Show

Trends in Sports & Entertainment Sports: – __________ Rights – X-Games – Sport Specific Channels Entertainment – ___________ Web Casts – MP3’s – DVD’s

Importance of Sports and Entertainment Generates about $______ to $______ billion in revenue. Approximately ______ million people viewed the 2002 Super Bowl. The average attendance per NFL game is _________.

Importance of Sports and Entertainment In 2000, approximately _____________ people watched a NFL game. The NFL has $_________ billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about __________ attendants. The average MLB attendance is ______________ per year.

Importance of Sports and Entertainment Over ____ million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $___ billion in global ticket sales.

Importance of Sports and Entertainment Over ___ million American households own a VCR. Over ____ million American households own a DVD player. ____ % of Americans subscribe to cable TV.