Session 2

Review of Assignments –Time Log Results –Model Management Calendar –Any surprises? Recruiting

Review of Assignments Time Tracker Time Log Management Calendar

Recruiting Attracting Talent

Recruiting Your first priority is to hire newly licensed You need to set an immediate goal of creating a core group of agents –25 new associates by year end –PPP of 5 sides per year

Recruiting Your Attitude Do you feel that… – The job of a real estate sales person is of a professional standing and allows for just and unlimited compensation? –The job of a real estate sales person is exciting and challenging?

Recruiting Do you feel that… – In my marketplace, our company holds the greatest opportunity for success. –Through my partnering with Weichert Real Estate Affiliates, Inc., I now have more to offer than any other company in my marketplace.

Recruiting If you didn’t answer yes, will you: Recruit With Enthusiasm? Deliver Powerful Convincing Recruiting Interviews and Presentations? Maintain The Number Of Productive Sales Associates Necessary To Meet My Profit Goals Probably not.

Recruiting “To effectively recruit, we need to be convinced of our advantages and abilities. Our company’s value needs to be clear and convincing in our minds and hearts.”

Value Proposition Why You?

YOU You are the reason people will join your company. You are the reason they will stay. You are the reason they will leave.

VALUE PROPOSITION Why should I work for you? What do you offer that’s better and different?

You Three WREA Affiliates All along the Southeast Coast Weichert not a well known brand at the time All 3 start-ups 2 recruited over 70 the first year The 3 rd struggled Why?

You All were offering the same thing, in similar markets. All three owners had very different personalities. The 2 who were successful had a passion and vision for their companies and those qualities were infectious.

You Are you passionate about growing your business? Are you passionate about helping others achieve their dreams? Do you believe real estate, in general, and your office, specifically, is the best way for someone do that?

YOU If you have experienced a “flame-out” you must ignite the passion. The passion that drives you to have the best real estate company in your market.

Assignments Time Tracker/Time Log –Management Calendar, if not completed Complete “Do I Believe?”

Next Week What does your company add to the “YOU” factor, making it the place to be for a successful career?