COPD Media Options April 23, 2010. Project Parameters Objective –Help recruit patients into a clinical research study for Chronic Obstructive Pulmonary.

Slides:

Advertisements

Similar presentations

Campaign Plan Webinar: Paid Media Contact: Dean Nielsen,

Advertisements

A business will use promotional activities to communicate the benefits of their products to their targeted customers.

Advertising and Brand November 18, 2010 Lynne M. Barber, MHSA, MS Business Development and Marketing Services.

Halls Cough Drops 2002 Media Plan Jason Wallace Josh DeLozier.

Media Strategy & Planning Chapters 14 & 15 with Duane Weaver.

Chapter 15 Media Planning: Print, Television, and Radio.

Use this template as a starting point to submit your marketing materials to Amazon for review & approval. Using this template will help expedite the review.

Manage media planning and placement to enhance return on marketing investment 3.08.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

CHAPTER 8 Media Selection in Advertising. What kinds of ads get your attention? Are they found in “traditional” media like television or unusual places?

Media Planning and Strategies Marcaida, Junko Aziza Shih, Kyle Dane 3 AD 1.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Understand the steps involved in developing.

Is any paid form of non-personal promotion of ideas, goods, and services by an identified sponsor. Its purpose is to present a message that encourages.

Pricing TV and Radio. Costing out Media  How do you figure out what it costs to purchase media? Direct Mail  Take Phoenix Media Facts sheet  Every.

A smart partnership to reach a targeted audience.

1 Public Outreach October 2008 By Adelina Murtezaj – Public Relation Officer For Inaugural Partnership Activity between ICC and ERO.

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 15 Media Planning: Print, Television, and Radio.

Third Worker Preference EB-3-Labor Certification, PERM-Skilled Workers Labor Certification- Certification by the U.S. Department of Labor (DOL) that there.

Media Plan : Grant Vosburg, Danielle Heim, Evan Connolly, Emilia McDevitt, Rachel Wu, Chanyse Butterfield.

World Spirometry Day, October 14, 2010 Running a mass spirometry event.

Ad Type I chose to run Page Likes ad Ad Design I chose six rotating images for the ad with the ad headline being my presence name GrinToronto and the.

Building Your Buyer Representation Business Developing a personal marketing plan Finding qualified buyers Reaching out to potential buyers Using.

Media Planning and Strategy

Media Planning. Media planning is the process of determining how to use time and space to achieve marketing objectives.

1 Chapter 5 Advertising: Media Planning. 2 Media Planning “A plan of action to communicate a message to a target market a the right time, and right frequency.”

Sample Clinical Research Study Advertising Options and Budget Estimates [Includes Radio, Cable and Online]

3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.

Same Budget-Better Results Maximizing Current Radio Program With Online.

Advertising media planning Main idea: how much of your target are you reaching, and how many times? Reach & Frequency.

Click here to advance to the next slide.. Chapter 14 Advertising Section 14.2 Media Measurement and Rates.

Media Planning: Print, Television, and Radio Chapter 15 © 2006 Thomson/South-Western.

Ch. 10 Media Planning and Strategy

1 Chapter 5 Advertising: Media Planning. 2 Media Planning “A plan of action to communicate a message to a target market a the right time, and right frequency.”

OverviewOverview The World of Media. US Ad Spending by Medium.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 9-1 Newspaper Advertising Newspapers are published in two.

Chapter 14 Traditional Advertising Media. Advertisers attempts to select the media and vehicles whose characteristics are most compatible with the advertised.

Print & Out-of-Home Media. Definitions Media Vehicle –An individual carrier within a medium Media Planning –The way advertisers identify & select media.

MEDIA PLANNING VBS – Lesson 4 “NOTES”. Learning Target: I can create a media plan by analyzing market research. VBS – Awareness of 74% or above with weekly.

Chapter = 6 Advertising Process.

3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.

How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently.

Television Advertising Mónica De Luna Serrato. Television Advertising Television advertising provides a very powerful vehicle for delivering a message.

Bell Ringer Why must goals be specific and measurable?

Ch. 10 Media Planning and Strategy Basic Terms and Concepts Media Planning: the series of decisions involved in delivering the message to the target audience.

ADVERTISING N.P.. Advertising Advertising informs consumers about the existence and benefits of products and services and tries to persuade to buy them.

19_2 Media Measurement and Rates. Media Measurements & Rates Businesses need to reach as many targeted customers as possible. It is important to calculate.

Here is your printable sales presentation template. All areas in red are items you need to customize for your station and market, such as station logo,

Think and Answer Now If you were to introduce a new product for your company, which form of advertising would you choose? Explain why. Read main idea on.

Media Basics. Universe The number of individuals within a given target Example : Urban women Upper and Middle Income: 2,207,000.

Advertising Proposal By: Javier Torres mediaeffective.com.

Media strategies Use frequency to change behavior Primary support from television for broad reach Compliment television with mediums that help us increase.

Old Method Place a Help- Wanted Ad in the Local Newspaper.

Newspapers are under pressure to increase revenue while more and more consumers are turning to electronic media as sources of information. The Wall.

Manage media planning and placement to enhance return on marketing investment 3.08.

Remax Online Media Plan Presented by: Ben Wollman.

January 6, Media planners must consider the correct medium to use for advertising, the cost, and how to measure overall effectiveness. It is important.

Understanding The Process Of Media Planning And Buying.

Part 5: Live Music. Chapter 16 Start Thinking... Brainstorm all the factors you believe contribute to a successful, well-planned concert.

14.2 Media Measurement and Rates

MAIN TASK PORTFOLIO PLAN By Megan Moore.

Review Promotion Vocabulary 2.

3.08 Manage media planning and placement to enhance return on marketing investment.

3.08 Manage media planning and placement to enhance return on marketing investment.

Key Question: How Can Facebook’s Estimated Daily Reach Be 2x – 12x Times Larger Than What It Should Be Based On Basic Media Math? Impressions Based On.

From the Feds: Research, programs, and products

D. Marketing a Small Business

2019 Campaign Overview February 26, 2019.

3-year survival of lung cancer patients in the general population and in those with a prior diagnosis of chronic obstructive pulmonary disease (COPD).

Neurology Daily AAN 2019 Conference Edition

CT’s Largest Community Health Center Alliance CHCACT

Presentation transcript:

COPD Media Options April 23, 2010

Project Parameters Objective –Help recruit patients into a clinical research study for Chronic Obstructive Pulmonary Disease (COPD) and randomize (qualify and enroll) 10 patients by end of June 2010 Target audience –Men and women –Ages 62 and up –Medicare A and B recipients –Have tobacco-related COPD (chronic obstructive pulmonary disease) Note: Can target based on age and gender Geography –SE Michigan and also Flint/Jackson/Toledo potentially Media vehicles to consider –Radio and newspaper Media budget –$40,000, including buying fee Other requirements –Be able to turn placements on/off fairly quickly depending on response See comments on each slide option about cancellations 2

Option 1: Radio Recommended 3 Invest full budget into radio Detroit market only Stations like WWJ-AM, WJR-AM, WOMC-FM, etc. Run :60 live reads –No additional production fee if do not specify talent Total of approx TRPs –45-50 TRPs/week for 6 weeks (approx. 33 total spots/week) Cancellation –2 weeks prior Copy due to stations 5/10 based on below schedule Recommended –Results for UMHS have been positive when radio was utilized on other campaigns –Cost efficient

Option 2: Newspaper 4 Invest full budget into newspaper Reach Detroit, Flint, Jackson and Toledo markets Major dailies in each market Sunday insertions for largest circulation –Detroit News/Free Press: 560,188 –Flint Journal: 79,632 –Jackson Citizen Patriot: 29,651 –Toledo Blade: 133,847 Note: Circs per their latest published statement (September 2009) 3 column x 7” ad unit in all newspapers (varies by paper, but is approx. 5.4” x 7” in size) 3-4 insertions in each newspaper Cancellation –By close, which is Tuesday prior Materials due 5/11 based on below schedule

Next Steps UMHS to decide on optionWeek of 4/26 C-E to provide and UMHS to approve media estimate based on selected optionWeek of 4/26 C-E to negotiate and order mediaUpon receipt of media estimate approval (Must start no later than 5/3) If radio, C-E to provide radio buy for UMHS approval5/7 UMHS to provide materials to properties5/10 or 5/11 (Depending on option) 5