Business Plan Presentation Corey Ragsdale, President.

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Presentation transcript:

Business Plan Presentation Corey Ragsdale, President

The Business Idea 100% pure, natural baby food purees Created to fill a gap in the industry Manufacturing/production business model

Who We Are Corey Ragsdale, President On staff nutritionist “Baby Chefs” – produce product

What We Need Online marketing campaign $5,000 investment

Market Analysis Market size determined B2C market Future B2B (distributors) Marketing personas

Market Research 10 question survey conducted “Concerned” or “not concerned” Pricing strategy developed Packaging type determined

Supply and Distribution Ship direct to customers Bulk purchase = discount to offset shipping Front end supply chain

Return Policy No returns – only refunds or replacements Customer satisfaction is #1

Product Pricing 3 ounce jar = $3.00 = 56.7% margin 6 ounce jar = $5.00 = 52.0% margin Acceptable margins 4% market share estimate

Company Goals Customer acquisition Sales amount Product quality

Online Marketing Keywords – high cost to acquire customer relative to product cost Online paid advertisements

Website Website created as customer interface for transactions and company information Link to website