+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions.

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Presentation transcript:

+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions

+ You Need More Than Just a Website Caylor-Solutions.com |

Caylor-Solutions.com |

4

+ Your Audience: Who Caylor-Solutions.com |

+ Channel Options Caylor-Solutions.com | AdvertisingBroadcastingContentDirect EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

Caylor-Solutions.com |

+ Channel Options Caylor-Solutions.com | AdvertisingBroadcastingContentDirect EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

Caylor-Solutions.com |

+ You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group Caylor-Solutions.com |

+ Once your page loads, users form an opinion in.05 seconds. — Kinesis Inc. Caylor-Solutions.com |

+ Caylor-Solutions.com | Mobile vs. Desktop

+ Responsive Caylor-Solutions.com |

+ Best Practice: Websites Mobile and Mobile First Logical Organization Call to Action Emotion and Photography Rich Content Management Separate from Design Caylor-Solutions.com |

+ Next Practice: Websites Immediacy Rich Media and Video Immersive Inbound Marketing Caylor-Solutions.com |

Caylor-Solutions.com |

+ Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. — Hubspot, January 2015 Caylor-Solutions.com | Hubspot, The Ultimate List of Marketing Statistics,

+ 86 % Caylor-Solutions.com | Percentage of B2B marketers using content marketing

+ Know the Questions Provide the Answers Caylor-Solutions.com |

+ Best Practice: Content Content Strategy Blog Tool for Frequent Updates Lateral Marketing – SEO Every Page is the Home Page Ethical Bribe Writing for the Web Caylor-Solutions.com |

+ Next Practice: Content Native Advertising Syndication Shadow Prospects Rich Media Content Creation on Shoestring Budget Caylor-Solutions.com |

Caylor-Solutions.com |

+ 2 X Caylor-Solutions.com | B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View)Inside View)

Caylor-Solutions.com | HubSpot's 2012 survey The State of Inbound Marketing,

+ The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) Caylor-Solutions.com |

+ Content Caylor-Solutions.com |

+ Original Vs. Curated Content Caylor-Solutions.com |

+ Best Practice: Social Media All Networks Courtesy Conversation Respond to Comments Headlines Images & Videos Automation Tweets with images result in a 55% increase in leads Photos generate 53% more likes and 104% more comments than text posts on Facebook More people access Facebook from a mobile device than a desktop – 751 million monthly active users 55% of Pinterest users have engaged with retailers and brands via Pinterest Google+: Fastest growing demographic is years old Caylor-Solutions.com |

+ Social Posting Times 29

+ Social Network Ideas 30

+ Social Network Frequency 31

+ Automate the Mundane Cultivate Relationships Caylor-Solutions.com |

+ Next Practice: Social Media Anonymous Networks YikYak SnapChat Vine Automation Pay Per Click Caylor-Solutions.com |

+ Channel Options Caylor-Solutions.com | AdvertisingBroadcastingContentDirect EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

+ Channel Options Caylor-Solutions.com | AdvertisingBroadcastingContentDirect EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

+ Dealing with Constant Change Caylor-Solutions.com |

+ Resources Blogs: Seth Godin Caylor Solutions Duct Tape Marketing Caylor-Solutions.com |

+ Resources Online: Jay Baer Guy Kawasawki Caylor-Solutions.com |

Caylor-Solutions.com | caylor-solutions.com/capincrouse-resources/

+ Resources Blog Newsletter Webinars - Social Media - Writing for the Web - Automate your Marketing Book: - Big Results, Small Budgets Marketing on a Shoestring Budget Leave your business card. Caylor-Solutions.com |

+ Bart Caylor Caylor-Solutions.com |