Name Of the Student Name Of the University MARKETING COMMUNICATIONS1

OVERVIEW STRATEGIES OF INTEGRATED MARKETING Education Entertainment Systems Messages Tools Activities Information MARKETING COMMUNICATIONS2

DEMOGRAPHICS OF CLIENT MARKET WHO? WHERE? WHAT? HOW MUCH? FORM – CHANNEL – PERIOD OF TIME WHAT WAS IT? MARKETING COMMUNICATIONS3 Identifying the Target Audience Choice of Communication Channel Message Budget Communication program design Monitoring & Evaluation

MARKETING CAMPAIGN TO TARGET AUDIENCE Brand’s Credibility & Visibility:  Beliefs,  Ideas,  Attitudes,  Advertisement,  Impressions & Actions - regarding a product MARKETING COMMUNICATIONS4

DELIVERING MESSAGE TO PROMOTE CAMPAIGN  Message Source  Message Format  Message Criteria  Message Structure  Message Style  Message Content MARKETING COMMUNICATIONS5

GOALS AND TASKS OF PROMOTION MARKETING COMMUNICATIONS6 Informing Reminding Persuading Target Audience Target Audience PLC Stages PLC Stages: Introduction Early Growth PLC Stages: Growth Maturity PLC Stages: Maturity

THE “AIDA” CONCEPT MARKETING COMMUNICATIONS7 Action Desire Interest Attention Cognitive (thinking) Affective (feeling) Conative (doing)

FIVE FINGER STORY MARKETING COMMUNICATIONS8 Promotion Personal Selling Direct Marketing PR & Publicity Advertising

CONCLUSION MARKETING COMMUNICATIONS9 Marketing Strategies Marketing Communication Public Relations Advertising Communication Techniques

REFERENCES  John Egan (2007), Marketing Communications, British Library Catologing- in-Publication Data, ISBN =  David Po-Chedly (2001), Client Management Relationship, Human Resource Development Press, ISBN = MARKETING COMMUNICATIONS10