Ku-Yaw Chang Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University

Digital Marketing /3/3

 Digital media  Change at a phenomenal pace  Constantly evolving technologies  On a global scale  Online population : 3.0 billion (3,035,749,340)  till the end of June 2014  0.36 billion at the end of 2000  Source: Internet World StatsInternet World Stats  We are living through it, and have a unique opportunity to jump in and be part of this historic transition. 2015/3/3Digital Marketing 3

 Reach 50 million households  TV: 22 years  Internet: 5 years  Facebook: ??? 2015/3/3Digital Marketing 4

 Reach 50 million households  TV: 22 years  Internet: 5 years  Facebook: less than 3 years  2004/12 – 1 million  2007/10 – 50 million  :  2014/7 – 1320 million  Source: /3/3Digital Marketing 5

 Consumers  Are turning to the Internet  tired of mass-media marketing  Want  More engagement  More interaction  Creative digital marketing is the way your business will reach them.  Welcome to our world…. 2015/3/3Digital Marketing 6

 Help you and your business to choose online advertising and marketing channels  Ideas, products and services to a massive and ever- expanding market  Give you that elusive competitive edge that will keep you ahead of the pack 2015/3/3Digital Marketing 7

8 2015/3/3

 The challenge  To launch the innovative Nokia N8, the Swedish mobile company need to do something ambitious, to create buzz around its new flagship device. It wanted to demonstrate the innovation, power, and openness of the new N /3/3Digital Marketing 9

 Snowboard / snowboarding 2015/3/3Digital Marketing 10

 Keywords: Push Snowboarding  Target audience?  Action?  Results? 2015/3/3Digital Marketing 11