Overcoming the Weakened Brand of the Webinar Jack Wexler – Director of Technology Based Learning for Goodwill Industries International – Tanya Pang - Manager, Talent & Organizational Capability Lockheed Martin Corporation – Increasing Webinar Engagement Opportunities

Agenda Quiz based on a video Discuss our Masie Consortium project Learn from experts and each other Share resources Collect any clothing you want to donate to Goodwill

Virtual meeting? Virtual classroom? Synchronous Learning? Distance Learning? Web conference? [Name of software] Webinar?

Do You Agree?

And Why Is That?

Quiz

Key Reasons

Crowdsourcing

Large Group Small Group Info Session Marketing Facilitation Pre Webinar During Post Considerations for Determining and Increasing Webinar Engagement Opportunities Instructor Subject Matter Expert Skills Training Platform Design Process and Training Types Strategies Continuum Involvement ParticipantSupport

Design Issues IssuesHow to Resolve Ppt slide decks Poorly designed Features not turned on Too much info Bandwidth Learning objectives not set Lack of question architecture Using tools properly Engagement, engagement 3-5 minutes draw them back

Design Issues IssuesHow to Resolve Participant learning curve with technology “How to learn the tool” pre- session Long, ambitious sessions with too many objectives Modularize & identify asynchronous / synchronous content mix Create a holistic solution; pre, during and post elements Wordy slides / too much lecture Create collaborative learning activities using the tools Session doesn’t match participants objectives Build questions in the registration process

+ How would you define performance consulting? Example Whiteboard Activity

Systems Training Example ElementSelf-Paced (Asynchronous)Live (Synchronous) Pre-RequisiteOverview Module Session 1System DemosIntro Session / Demos Session 2System DemosQ&A Session / Demos Session 3System DemosQ&A Session / Demos Session 4System DemosQ&A Session / Demos Post TrainingForum / Job Aids / Demo Library

Facilitation Issues Issues Learn the tool Using avatars to remind you of what you should be doing in a virtual environment (greeting them, treating them like people) Have a producer Using cameras to increase accountability of user participation, treating them like you would face-to-face Need to teach facilitators to instruct in virtual environment Panoramic camera usage If people don’t participate, call on them! Turn webcams on at beginning them turn off Keep participants responsible for participating (raising hand) Lower participation barriers – opt in / choice for using webcam Acknowledging participants when they come in Be in room by self when on webinar if at all process Webinars end harshly just like the begin harshly—tell participants how you can connect one on one afterwards Asking personal questions to get it started and bring up conversation

Facilitation Issues IssuesHow to Resolve Great SME -poor communicated Collaborate rather than lecture Have a co-facilitator Rehearse and coach Stress conversational talk techniques Use humor Vary your voice intonations Do not sound scripted Limited engagement with participants Design compelling questions Include interactive activities Use the chat feature Improper use of features - polls Learn how to facilitate a poll Uncontrollable speaking by participants Use raise hand feature Unfamiliar with technology Practice Instructor unaware of what the participants see Use two computers and log in one as a participant

Have a Encourage Interaction Slide at Beginning

Although “anyone can teach,” delivering impactful, high value learning precisely is an art form. Successful virtual training demands a new game strategy and necessitates higher standards.. In the past, knowledge was power. Today, knowledge is free. Value drives power. Camille Preston, Ph.D., PCC

Use the Chat Feature

Create Engagement: 3-5 minutes

Marketing Issues

IssuesHow to Resolve

Marketing Issues IssuesHow to Resolve Limited attendance Increase frequency of announcement and reminder s Obtain testimonials Confusing robo-instructions / invitations from system Create branded and attractive invitations and advertising Perception that learning can’t happen in a webinar Campaign why your program works Identify “web evangelists” to go out and spread the word

144 Tips on Synchronous e-Learning – eLearning guild Live & Online: Tips, Techniques, and Ready- to-use Activities for the Virtual Classroom – Jennifer Hofmann The Synchronous Trainer’s Survival Guide – Jennifer Hofmann Resources

Synchronous e-learning – Patti Shank 101 Tips to Motivate the Online Learner – insync center Best Practices for Delivering Virtual Classroom Training– Randah McKinnie And Several More on the Wiki Resources