By: Andrew Albert, Zachary Zidelis, Pat Nelson, Connor Channell, Jud Hobbs

Product Potable water to Djiboutian Citizens Man-made Canal Purification reservoirs Distillation process Solar Distillation Glass dome

Product (continued) Investor Benefits Socially Responsible Public Perception

Situation Analysis Geography Desert.4% of Total Land is Arable Rivers, Lakes, Streams 2 Lakes 0 Rivers or Streams Statistics Average Yearly Rainfall: 6 inches Average Summer Temperature: 113° F

Djibouti 80% Population live in the Djibouti Nomadic herders Urban Unemployment: 60% Rural Unemployment: 83% Obstacles Drugs and Kidnapping

Statistics Population: roughly 740,528 people (2010), growth rate: 2.1 percent Birth Rate: 25.58/1000 Infant Mortality: 56.6/1000 Life expectancy: 60.7 vs for U.S. Land area : 8,486 sq miles Literacy rate: 70.3

Business Etiquette The Issa and Afar value the expression of personal independence and courage, but not recklessness. Older people are treated respectfully.

Dining Customs Dairy products Meat from the herds Grain dishes. Feature of the diet is the consumption of the light narcotic leaf Qat

Gesture and Body Language Basic Tips: Good Posture Smile Speak Clearly Eye Contact Proper Dress Handshake

News Highlights Less then half of one percent (.035%) of the land contains potable water. UNICEF started two-year water supply project targeting rural districts. ought-stricken_rural_areas

Historical Highlights of U.S Involvement Djibouti established its independence in 1977, and the first U.S Ambassador arrived in October 1980 Since 2000 the United States has aided with Humanitarian assistance for famine relief, healthcare, education, good governance and security programs Djibouti has been host to U.S military at Camp Lemonnier

Obstacles to Success Djibouti has a high crime rate and growing hostility to the U.S occupation With few natural resources it makes anywhere outside of cities dangerous to travel There is a great deal of poverty throughout with 80% of the population making less than $1 U.S dollar a day

Ethical Challenges Djibouti is a source of “transit” and is known for woman and children trafficking for sexual exploitation and domestic servitude Large numbers of voluntary economic migrants from Ethiopia and Somalia pass illegally across Djibouti The country remains vulnerable to forms of exploitation

Laws and Religious customs dos and don’ts 95% Muslim, 5% Christian, Protestant There is a great deal of conflict between the Afar and Somali-speaking groups They have avoided complete “ethnicization” of politics but there is extreme tension between the settled population and newcomers. Laws tend to blend near borders of Eritrea, Ethiopia and Somalia

Technology The mobile cellular coverage is limited to the city of Djibouti primarily, not including the outskirts. Main line telephones: 11,100 Mobile Lines: 35,400 Am1, FM1 radio stations, 0 Shortwave radios Internet users: 13,000, internet hosts:1,540 Technology could be more spread out through country instead of just the main city of Djibouti. The amount of computers and cell phones issued and used compared to the population is very low considering the roughly 750,000 population.

Strengths Bringing fresh purified water to people dying of thirst. May lead to individuals (from Djibouti) being successful, from having water and better health. Strengthen ties with the U.S. and Djibouti Countries realize the U.S. helping underprivileged countries. Help company name spreading to other countries Djibouti- partner with the U.S in security, regional stability, and humanitarian efforts. Djibouti supports the U.S. after the gulf war and September 11 attacks. They oppose terrorism. Djibouti allows U.S. complete access to Djibouti’s Ports “Quench your Thirst” is socially responsible, will lead to companies investing in us.

Weaknesses. “Quench your thirst” is dealing with a very dry area, which has 2 lakes, no rivers and gets essentially no rainfall.Our company is trying to bring clean, purified water into dessert area. much tougher than trying to help a country with clean water in a more lush setting (Like Angola, which has been helped with water in past years).. Covering several areas with the canal system, instead of just one specific area.

Opportunities. could take our water canal purification system to other countries instead of just Djibouti With success will gain recognition. Can start networking ourselves not just in Africa but worldwide, using more ads etc. Can improve our product in future/make more canals.

Threats Other Companies having capability of creating the same canal/purification system who might have more money or power. Being from the U.S., and not a closer neighboring country Technology Billionaires/celebrities/bigger companies, having power to donate large amounts of money and rule out smaller companies for the less fortunate.. The terrorist group (Al-Shabaab, loosely affiliated with Al-Qaeda) is based in Somalia( a close neighboring country). Poses a threat to U.S. Citizens in Djibouti.U.S. citizens traveling in East Africa should be aware of indiscriminate attacks/bombings on civilians in public areas.. Recent Pirate threats around the ports. horn of Africa ( near Ethiopia and Somalia)

Building Goodwill U.S. already has good ties Djibouti with military, security and regional stability. “Quench your Thirst” wants to lead and show this country to help them and allow them to have accessible and fresh water to some of the main areas/locations throughout the country. Our company wants Djibouti to talk. We want to set a great example. With the amount of money in this world no person should go without having several glasses of water a day. Every country with a water problem should have already been fixed.

Sustainability Goal: Self sustained within the country. Maintenance and cleaning to purification center. Locals will be educated in the knowledge needed.

Television Advertisement Quench the Thirst, with the help of endorsements from larger companies, plans to make a drastic change to Djibouti’s water quality =1

Bibliography Custom, By, and Status Than Women. "Culture of Djibouti - Traditional, People, Women, Beliefs, Food, Customs, Family, Social, Marriage, Men, Life, Immigrants, Population, Religion, Rituals, History and Ethnic Relations." Countries and Their Cultures. Web. 01 Nov