Update on the AASHTO Marketing Campaign AASHTO Board of Directors October 26, 2009

Latest Reports

What’s Next? Reports on key issues: Reports on key issues: Capacity – Three-Part SeriesCapacity – Three-Part Series Congestion Relief; Congestion Relief; Off the Grid; and Off the Grid; and Freight Connections Freight Connections Green SolutionsGreen Solutions Special surveys and projects such as National Town Hall meeting Special surveys and projects such as National Town Hall meeting Expanded outreach and coalitions Expanded outreach and coalitions Sponsorship Sponsorship

Using Social Media – It’s A Changing World Out There! Twitter – 80% Blogging – 24% Facebook – 44% Web-based video – 67% Podcasts – 35% RSS Feeds – 47% (As reported by 31 states and the District of Columbia) 4

You Are the Most Trusted Messengers! Authorization is Still On the Line Urgent that Congress and the Administration Understand the Consequences State examples Get Noticed in Washington