Campaigning for Ethical Fashion Starter: Explain the difference between ethics and morals in less than 15 words EXT: How do YOUR fashion morals differ.

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Presentation transcript:

Campaigning for Ethical Fashion Starter: Explain the difference between ethics and morals in less than 15 words EXT: How do YOUR fashion morals differ with the ACS Dress Code (ethics)

Designing an Advert for Marks and Spencer Marks and Spencer’s are releasing a new line of Fairtrade clothes aimed at all ages but in particular teenagers Your task is to design a persuasive A4 ad campaign for M&S. The ad campaign is titled: ‘Look Behind the Label’. Why? You have the article and notes from last lesson, additional articles with key information you can use and examples of ad campaigns.

Marks and Spencer ad campaign ALL: produce a poster with images and key facts outlining Marks and Spencer’s new campaign MOST: Write a paragraph explaining how you are going to encourage people to buy from the ‘Look behind the Label’ goods SOME: How important do you think it is to buy ethically? Justify your answer using evidence. Make sure you include: Lots of facts about Fairtrade and sweatshops to make customers buy the goods The M&S logo (above). Why M&S is the place to shop. Eye catching designer pictures/logo

Time to do some spying… You will have 5 minutes to go round the class looking at what other people have produced In a different colour in your book write down 3 ideas you liked and want to implement in your work – Sentence starter: After looking at other student’s posters I am going to use (state the idea you found) … because…

Marks and Spencer ad campaign ALL: produce a poster with images and key facts outlining Marks and Spencer’s new campaign MOST: Write a paragraph explaining how you are going to encourage people to buy from the ‘Look behind the Label’ goods SOME: How important do you think it is to buy ethically? Justify your answer using evidence. Make sure you include: Lots of facts about Fairtrade and sweatshops to make customers buy the goods The M&S logo (above). Why M&S is the place to shop. Eye catching designer pictures/logo

Turn to your neighbour Explain your poster and campaign in turn Swap posters and give each other 1 thing you think is really good and 1 thing you think can be improved Swap back! Now change/add to your campaign based on the feedback you have been given In a different colour respond to your partners feedback using the following sentence starters: 1.Based on this feedback I changed (state what you changed/added to your campaign). 2.I think it has improved my campaign because…