Experience Economy

What is an “Experience” A memorable event that a company stages to engage a customer in an inherently personal way Examples??

Mass Customization Producing standardized modules that combine in different ways for different customers

Transformation The customization of an experience The economic offering of a company is the changed individual as a result of what the company does – the customer becomes the product The focus must be on what the goals of the customer are

Testimonials 1.Hi Jim! Hope all is going well as it sure seems to be. I wanted to personally compliment your current staff as I have trained with all of them and they are a super bunch. In particular, as you would expect I take my hat off to Chris who does a superb job of managing the team and his clients as I am proof. Not only does he lookout for the staffing but he takes care to make sure that we are motivated and stay on track even in his absence. His dedication and knowledge are proof in that I have not felt stronger or better since I had quadruple bypass surgery 10 years ago. Also, the job that you and he did in finding people like Julie who has Anne motivated and getting results. We both look forward to our sessions twice a week, many times not wanting to go over after a day of work but leave feeling rejuvenated. Once again, Compliments to the entire staff, Chris, Julie, Deirdre and Dan. Sincerely. Jim W 2.I really enjoy the studio and the team you have put together! Thanks. Toni

Testimonials – part 2 1.Hi Jim, Just wanted to let you know I have been working with Julie at Newtown Square and just love her. She is professional, easy to talk to, knowledgeable, careful and understanding about my bad back and knees. I am already seeing improvements, and look forward to my sessions. Chris is also such a good manager, and made sure that I got the right trainer. BTW, the cool scented towels at the end of the session are great, particularly on hot summer nights. Thanks for adding this extra service. Best regards, Anne 2.There is one word that sums up my experience with Julie -- FABULOUS. I have been unsuccessful at achieving my goals in the past but with Julie I have never felt better in my life. She understands exactly what it takes to succeed and with her guidance and patience, I am now fit and healthy. Together we developed a program that is specific to my goals and it included both a physical training and nutritional component. - Steph