THE RISK OF USING CELEBRITIES BY: THOMAS TRINH & YUAN ZHU.

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Presentation transcript:

THE RISK OF USING CELEBRITIES BY: THOMAS TRINH & YUAN ZHU

Advantages Recognition Credibility Attractive Disadvantages Costly Overshadows product Overexposed Audience not receptive Risky Behavior UPS AND DOWN OF ENDORSERS

POSITIVE CELEBRITIES Michael Jordan Tim Tebow Michael Jordan Nicole Kidman Will Smith

CELEBRITY SCANDALS Lance Armstrong Charlie Sheen

WHY USE AN ANIMATED MASCOT More control No Scandals Cost less Recognition

WORKS CITED "Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. Advertising Age, n.d. Web. 9 Oct Amadeo, Kimberly. "Tiger Woods Affair Scandal Economic Impact." US Economy and Business - US Economic Indicators - US Economic News. N.p., n.d. Web. 9 Oct "Charlie Sheen Hanes Commercial with Michael Jordan and Eric Price! - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct Mccarthy, Michael. "Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. Advertising Age, n.d. Web. 9 Oct "Michael Jordan "Let Your Game Speak" Nike Commercial - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct "Nicole Kidman Omega watch ad, music: Simone White: Bunny In A Bunny Suit - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct

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