Chapter Objectives: Know the Elements of Art & Principles of Design Learn to see the Elements of Art & Principles of Design within artwork Work with a shape in space to create movement in a simple design.

 Created by repeating basic elements; aka motifs (dots, lines, symbols, & shapes) Grid Pattern – planned pattern of motifs spaced out equally. Alternating Pattern – Several patterns used at once. Radial Pattern – motifs that extend outward from a single point. Random Pattern – irregular, disorganized, & happen by chance. Radial Alternating Random

 The size relationships between parts of an object. Think about a Cartoonist, exaggeration is often used for humor.  Things to consider: How much space should be blank? How much will use images/text? How big should the words be related to the images?  Proportion can also send messages without using WORDS!

 An extreme difference between 2 things.  Used to make a strong point, create a mood, make viewers laugh, or place emphasis.  Any ELEMENTS can be used to create CONTRAST as long as there is a distinct difference in size, shape, color, etc.

 Seeing an UNFINISHED element as FINISHED in the mind’s eye.  Using this creates uneasiness in a viewer, causing them to want to complete the unfinished shape. When used correctly, a Graphic designer can use this to his advantage.

 The emotional, cultural, or social content of a design. It relates to the OVERALL message of a design.  Often reflects the era (time)/ feeling (inner thoughts)  Dreams/fantasies can influence your creative thought process too!

 A false belief about something you see; aka Optical Illusion.  Example: 3-dimensional images on a 2-dimensional surface.  Click here to see more:

Less Abstract More Abstract  Something that is abstract does not closely look like anything from the real world that you can see or touch.  Symbols- generally used for more abstract messages, are images that stand for ideas. (i.e. numbers, letters, shapes, colors)  Can you think of any?

 Why would we use Symbols in Graphic Design?  Because symbols allow designers to communicate both visually and verbally.  Are you aware of how many symbols you encounter everyday? What does this symbol mean?

Building blocks that define visual expression.  Line - path on a 2D plane.  Shape- when a line’s ends meet/overlap to enclose a space. (think geometric/organic shapes)  Color- created by light; creates a spectrum.  Texture- the way a surface feels; implied/actual  Value- the degree of lightness/darkness of a color.  Form-shapes that have depth/volume.  Space- empty/open area around or in a work of art. (negative/ positive or foreground/background)

 Visual communicators/ Designers use the Elements of Art to define and give structure to space. They’re the basic tools of visual expression!  The Principles of Design are the that pulls the Elements together.  Balance  Movement & Rhythm  Emphasis  Unity & variety  Pattern  Proportion  Contrast  (*Designers also use= dynamics, closure, & expression)

 Movement is seen in 2D or 3D  3D- In life, things catch your eye and focus your attention.  2D-In flat art, magazines, photos, etc., your eyes around the flat space and become focused on a focal point. A Designer’s role is to guide your attention to that image or type. ▪ Repetition- repeated lines, shapes, or colors ▪ Rhythm-repeated elements that imply a tempo/beat. ▪ Words to describe visual rhythm: predictable, flowing, alternating, progressive (changing), irregular, or unexpected.