1. What is Gangnam? 2. Name one of the parody versions of the song. 3. What is so significant about the copyright to “Gangnam Style”? 4. What is so significant.

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Presentation transcript:

1. What is Gangnam? 2. Name one of the parody versions of the song. 3. What is so significant about the copyright to “Gangnam Style”? 4. What is so significant about the number of hits that “Gangnam Style” received? 5. Why are K-pop videos so popular, even though they get virtually no marketing?

Gangnam Style

1. How is the phenomenon of Gangnam Style an example globalization? 2. Why would UN Secretary General Ban call the song “a force for world peace”? 3. Can you think of other phenomena that have had the same impact due to globalization?

How is the phenomenon of Gangnam Style an example globalization? Role of technology Reason for dissemination Able to give it away for free YouTube had to upgrade to accommodate hits 1 st to pass 1B, then 2B views Waived copyright to encourage spread Social aspects Not US-centric

 Others outside of SK picked up on it Huge flash mobs Parodies versions of song/video Psy, “The Pistachio”“The Pistachio” Ringtones K-Pop popularity spread Popular in China Sold out concerts in the US, UK More than 90% of hits are from outside Korea Encouraged other big names to pair with Psy Remade “Father” with Lang Lang“Father”  Chinese phenom, Chinese lyrics Snoop Dog in “Hangover”“Hangover”

Encouraging others to tap into Asia market Kanye West Louis Vuitton Moet Hennessy group’s YG Entertainment investment

2. Why would UN Secretary General Ban call the song “a force for world peace”? 3. Can you think of other phenomena that have had a similar impact due to globalization? 4. Make a list of 5 ways globalization affects you. 5. Make a list of things that you think are qualities of globalization. 6. What are two pros of globalization? What are two cons?

1. Make a list of 5 ways globalization affects you. 2. Make a list of things that you think are qualities of globalization. 3. What are two pros of globalization? What are two cons?