FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate

[index] Agenda SWOT Assessment Addressing the needs Creative agencies Media agencies Publishers Clients FY08 – Objectives, KPIs Action plan Quarter by Quarter breakdown

[index] SWOT Assessment Strengths Strong rich media legacy Local support Unified reporting Strong tie up with MSN Acceptance by 100% in many markets Tie up with all largest portals in all markets Strong creative tools Weaknesses Not firmly established as key player yet Lack of resources to cover all bases Unable to fully translate report data into marketing insights Expensive standard banners Weak processes overall Opportunities Still growing demand Strong internet advertising growth Existing advertisers running standard banners Traditional advertisers hooked on TV Rising traditional media cost Threats Local & international competitors Cheaper solutions Better support from competitors Losing of MSN as main partner Pubs not accepting our technology

[index] Addressing the needs (Creative agencies) what do they want? Awards Less work Great creative ideas Easy to use tools Support Training How did the creative turned out ( reporting insights )

[index] Addressing the needs (Media agencies) What do they want? Cheap prices / Profit margin Less work Easy to use tools Education / Creative exam Case studies Reporting analysis / Marketing insights Ideas Support New formats First in market

[index] Addressing the needs (Publishers) What do they want? Good support New formats More revenue Good reporting features Easy to use tools Training for sales & reporting

[index] Addressing the needs (Clients) What do they want? Great responses Cool creative execution Strong branding Product awareness

[index] FY08 – Objectives, KPIs USD 2 million 50% of revenues from overseas market 80% of creative agencies uploading creatives 99% acceptance of Eyeblaster on all markets 10 creative awards in SEA powered by EB

[index] Action plan Principles Focus % rule for each market Marketing driven – insights Education Differentiate, innovate Service level – going 5 steps forward

[index] Action plan Sales 80% Focus on top publishers & top clients Malaysia – (M2.0, YBR, Thestar, Mindshare, Starcom) Singapore – ihub, Asia1, GroupM Thailand – Impaq, NewMedia, Sanook, GroupM, UM, Adapter Indonesia – GroupM, YBR ID, Detik, Kompas, ihub, IPG Philipines – NewMedia, UM, Inquirer, Techcellar

[index] Action plan Marketing Eyeblaster University Adtech June S’pore Creative Showreel Special premiums for selected key clients ( Media planners, Creative directors, creative lead) Sponsorship for awards ( Interactive Awards S’pore ) PR 4 written articles on regional magazines ( i-media, markethink, brand magazine, etc) ( auto case study, adidas case study, importance of rich media, tracking beyond the click) 6 Speaking slots in conferences

[index] Action plan Account Management

[index] Action plan Creative support

[index] Action plan Finance

[index] Action plan For the group

[index] Action plan Overall