Marketing Your Practice Margaret C. Charmoli, Ph.D., LP Starting and Building a 21 st Century Private Practice Minnesota Psychological Association September 18, 2015 Minneapolis, Minnesota

Marketing Your Practice Website Doodads and Chotchkes Info letters/blogs Presentations Clients Professional Associations

Website 90 % of consumers look for therapists on line. Look at other websites. Think about your message and what you can offer clients. Contact Map

Website Platforms Minnesota Psychological Association: Find a Psychologist Directory (member benefit) American Psychological Association: Psychologist Locator (member benefit for people who pay practice assessment dues) Psychologist Today If you like my

Doodads and Chotchkes Business cards/Stationery (Quill.com) Pens/chotchkes (National Pen Company) Calendars (Quill.com)

Mini Infomericals Holiday cards Blogs Seasonal letters

Presentations Church/synagogue groups Community groups Professional conferences

Clients Historically current and former clients are excellent sources of referrals. Take good care of them.

Professional Associations You want to get your name in other people’s heads. An excellent way to do that and network is to join professional associations. If you are a member of MPA you can join a division and become part of its listserve. The same is true for APA.

MARGARET C. CHARMOLI, PH.D. 570 Asbury Street Suite 202A St. Paul, MN