Boo.com: Poster Child for Dot.com Failure Joe Steinbach

Facts Wanted to sell trendy fashion products over the web. Wanted to sell trendy fashion products over the web. Products would be sold at full retail price rather than at a discount. Products would be sold at full retail price rather than at a discount. 360 rotation of the products along with zooming in and out at any angle. 360 rotation of the products along with zooming in and out at any angle. Wide varieties to search for products (color, brand, price, style, and even sport) Wide varieties to search for products (color, brand, price, style, and even sport)

Business Model Products would be sold at full retail price rather than at a discount. Products would be sold at full retail price rather than at a discount. Boo.com planned to advertise its site broadly prior to and after the launch. Boo.com planned to advertise its site broadly prior to and after the launch. 55% gross margins and profitability with in two years. 55% gross margins and profitability with in two years.

The founders had previously launched two successful internet companies. The founders had previously launched two successful internet companies. Founders where two 28-year-old Swedish friends Ernst Malnsten and Kajsa Leander. Founders where two 28-year-old Swedish friends Ernst Malnsten and Kajsa Leander. Was bought out by Fashionmall.com Was bought out by Fashionmall.com

Problems with Boo.com 99% European and 98% U.S. homes lacked high-capacity internet connections required to easily access the graphics and animation on the site. 99% European and 98% U.S. homes lacked high-capacity internet connections required to easily access the graphics and animation on the site. No apple computer was able to access the site. No apple computer was able to access the site. Broken Links on the internet Broken Links on the internet Actually acquiring the product with its many distributors. Actually acquiring the product with its many distributors.

Recommendations More friendly user interface More friendly user interface Less countries 18 is to many Less countries 18 is to many Generic pictures Generic pictures Today it has about 400 items and it only refers the buyer to the sellers with much less graphics-interface. Today it has about 400 items and it only refers the buyer to the sellers with much less graphics-interface.