July /05/20161 Export Communications Review Joanne Alexander-Sefre Export Communications Consultant Tel: /
July /05/20162 A Market Entry Strategy includes Doing business: Freight Communications Finance Insurance Compliance People Marketing strategy: Product Price Positioning Promotion Presentation Packaging Distribution After sales service This is the area which the ECR Covers
July /05/20163 In a nutshell… …the ECR is a scheme offered to exporting SMEs to advise and ensure any efforts in attracting, accessing, or servicing export markets are supported by appropriate communications It is tailored, analytical, pragmatic and impartial!
July /05/20164 UKTI ECR Aims Prevent language and cultural barriers coming between companies and overseas business Encourage companies to export more effectively through the development of an appropriate communication strategy Improve the bottom line
Work with UK Companies to deliver measurable improvement in their business performance and competitiveness through the development of international trade ADVICE & SUPPORTINFORMATION & OPPORTUNITIES MAKING IT HAPPEN Passport to Export Export Communications Review UKTI Website Business Opportunities Enquiry Service Export Marketing Research Scheme (EMRS) Overseas Market Introduction Service (OMIS) SOLO Show Support TAP (Tradeshow Access Programme) Inward Missions (incl. Meet the Buyer events) Market Visit Support UKTI Services Framework
July /05/20166 Benefits of the ECR… Companies who had an ECR are contacted by an independent research company 12 months later, the latest results (2007) were: 91 % benefited from the review 67 % have changed approach 37 % gained business as a result £650,000 from just eight companies
July /05/20167 Export communications consultants Selection based on: –international experience –language / exporting / SME empathy –sales skills / business consultancy –independence –training needs analysis Trained and assessed by BCC: –2 day workshop –assessed –accompanied review
July /05/20168 When to recommend an ECR Entering new markets Launching new products/services Change of channels to market Embarking upon trade show or mission Experiencing problems in a particular market Experiencing problems with an agent or distributor
July /05/20169 ITAs refer companies to ECR Consultant or BCC ITAs brief ECR Consultant on company situation ITA invited to review ITA sent copy of report (if company agrees) BCC advises region of all applications received and of their completion Working with ITAs (International Trade Advisors)
July /05/ What happens in a review? Impartial and objective assessment of systems for handling foreign languages and cultures Analysis of strengths and weaknesses Practical recommendations to: - help and improve export performance - improve communications in current/target export markets
July /05/ ECR Recommendations Written communications, packaging and literature Website Verbal communications handling Personal / Cultural Staff recruitment
July /05/ Why this is all directly relevant to providers of professional translation ECR raises awareness of need for professional translation ATC listed as a key route for companies seeking quality providers Regional Language Networks (RLN) also active in some areas ECR review generates more and better organised translation work in more languages as part of company’s communication strategy It is worth recommending to clients that they have a review and speak to their local ITA or contact BCC directly While ECR is always totally objective, companies respond to translation providers they know and trust
July /05/ Refer to ECR Consultant Apply by Online application form at: How to Apply
July /05/ Initial review costing £500 plus VAT, subsidy of £350, company pays £150 + £87.50 VAT Subsidised Cost of the Review
July /05/ Please contact me for more details about ECRs, I would be pleased discuss how you and your clients can benefit from this scheme Joanne Alexander-Sefre Export Communications Consultant Tel: /