OneLegacy and American Red Cross of Southern California Partners for Life!
Why Partner? Blood and organ/tissue donation is connected –30-50 units of blood products used during liver transplant Organ/tissue donation can benefit from normalcy of blood donation Blood donation can benefit from drama of organ donation Blood donors are naturally inclined to be organ/tissue donors
Blood and Organ/Tissue Donation Cross-Promotion American Red Cross Blood Drive Canteens 2007 Donate Life Run/Walk OneLegacy Bridging Lives High School Program ARC Leaders for Life High School Program
Partnership in Canteens Donate Life Brochures in all canteens ARC Donor Registry Online Challenge Spotlight poster of OneLegacy Ambassador Approx. 40 blood drives per day, 40,000 people per month
“Receiving the contribution of a blood donation gave my body the strength to hang on for a little longer so I could receive my Gift of Heart.” “Without the blood necessary for my liver transplant, I would have not known five of my grandchildren and none of my grandchildren would have a memory of me.”
Ambassadors to the American Red Cross Three-month pilot program: March-June 2007 OneLegacy Ambassadors stationed in canteens –37 cited blood as critical to their successful transplants Thank blood donors and share their own story
Blood Drive at Donate Life Run/Walk 2007 est. attendance: 5,000
High School Partnership Blood donation information in OneLegacy HS presentation ARC Leaders for Life program includes incentives for students to stage donor registry drives
OneLegacy and American Red Cross of Southern California Partners for Life!