Innovation Management Torino, September Han van der Meer

Content 1. Personal introduction 2. Introduction and definition 3. Project, process, organisation

What is your definition of innovation ?

Innovation: Durchsetzung neuer Kombinationen Schumpeter, 1912

Defendable competitive advantage innovation

Defense (minimum 3 points) Intellectual property rights patents trade mark copy right Cost leadership (secret) production knowledge special machinery Entrance barrier (investments) development costs production costs established brand high margin for distribution channel Exclusive relations raw materials distribution / sales

Circle of success Defendable competitive advantage marketshare % profit reinvestment innovation

Example Jade pillows

Pillow low price, low interest

Jade Excellent

Innovation is multifunctional Source: Arthur D. Little, %10%20%30%40%50%60% social finance production marketing product

In distress you learn to pray Nood leert bidden

Wooden neck support

Sylvana support

Beautysleeper

The whole of activities aimed at the making of products, the implementation of production methods, as well as serving markets, that each apart or in combination are new for the considered organisation. During Industrial innovation

Can innovation be controlled Source: A. D. Little Management Perspectives on Innovation, 1985

Are not ‘controllable’ Breakthroughs

Most innovations are and controllable incremental

Innovation pays off Source: (v.d. Zwan, 1992, Cobbenhagen, 2000) Year invest in market and product innovation (substainable competitive advantage) invest in cost reducing technology (efficiency) Laggards Fore runners