Marketing By: Alyssa Lavin. What is Marketing? selling: the exchange of goods for an agreed sum of money (wordnet.princeton.edu/perl/webwn)wordnet.princeton.edu/perl/webwn.

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Presentation transcript:

Marketing By: Alyssa Lavin

What is Marketing? selling: the exchange of goods for an agreed sum of money (wordnet.princeton.edu/perl/webwn)wordnet.princeton.edu/perl/webwn The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. (The Core) The commercial functions involved in transferring goods from producer to consumer (Answers.com)

What is the Marketing Concept? a term applied to processes implemented by a company to handle their contact with their customers (Wikipedia.com) the philosophy that an organization should try to provide products that satisfy customers' needs through a co-ordinate set of activities that also allows the organization to achieve its goals. ( pt.html)

New Products

Non-Contact Thermometer Put the thermometer over the child’s forehead and it says the temperature Easy Efficient Accurate I think this product was a success because they are used in hospitals around the world.

Iphone The iphone has many features Small-Compact Internet accessible Music player Touch screen Voice calls Calendar I think that this phone is phone is a definite success. People like things that are in reach and are fast, and they iphone is both.

PowerMonkey eXplorer Charger Use solar power to charge your phone, camera, or Ipod Compact Easy to use I don’t think this is a very successful product because it can’t be used with every phone or camera

“4P’s” Product Brand Name Styling Quality Warranties Repairs Support Place Inventory management Warehouse Distribution Centers Transportation Price Retail Price Discount Wholesale Pricing Price discrimination Promotion Strategy Advertising Personal Selling Public relations

Marketing Careers Advertising Public Relations Non-Profit Retail

Wrong or Right? When companies market products they grab the consumers attention. Some companies do it in the wrong kind of way, like with cigarettes. Other companies use a positive way of persuading people to buy their product. They don’t force it on people or influence them to buy things that will be harmful to them or other people.