Improving Maternal & Infant Nutrition Ruth Campbell Infant Nutrition Co-ordinator.

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Presentation transcript:

Improving Maternal & Infant Nutrition Ruth Campbell Infant Nutrition Co-ordinator

Policy Context Better Health Better Care Healthy Eating, Active Living Equally Well Chief Executive Letter (CEL) 36 Early Years Framework

Breastfeeding Rates 2008 p Scotland 45% breastfed at first visit 08 (44.5% in 07) 36.1% breastfed at 6-8 week review 08 (35.6% in 07) Fife 45.9% breastfed at first visit 08 (47.4% in 07) 36.3% breastfed at 6-8 week review 08 (36.5% in 07) P = provisional

Maternal & Infant Nutrition Strategy Group Wide representation incl SIFAN, Public Health Nutrition, professional bodies, FSA Scotland, Community Food & Health Scotland, BfN, Care Commission, local authorities 3 meetings plus 2 sessions on logic modelling Draft outline & timescales agreed

Maternal & Infant Nutrition Scope of strategy: Pre-conception Maternal nutrition Infant feeding – breast & formula feeding Healthy eating patterns in children up to 3 rd birthday

Sub-Group Themes Education, training & practice development Communication & engagement Research, monitoring & evaluation

Recent Activity Mapping exercise – NHS, LA, community & voluntary sector NHS Health Scotland –DVD ‘From bump to breastfeeding’ –Phase 1 of social marketing strategy launched for BAW –Qualitative research exploring infant feeding experiences –Conference –Publications –vitamin D & folic acid research Food Standards Agency – dietary survey of infants Baby Friendly Initiative – Professional Officer for Scotland